Author: Richard Gott, MemberWise Network Founder & Chair The current membership climate is challenging and many organisations are increasing their perceived and actual member value via a range of member benefit-focused development projects. However, an increased focus is required on the topic of member value, particularly with the observed mismatch (outlined in my [...]
Author: Richard Gott, MemberWise Network Founder & Chair In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network The MemberWise Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used to calculate [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]
At each of our popular membership focused national conferences our Official Illustrator, Caroline Chapple, captures the key themes of the day via 'The Wall'. As our expert keynote speakers present on their insight, knowledge, experience and achievements Caroline draws the emerging themes on a blank canvas. She quite literally 'draws the conference'! Here is the [...]
The MemberWise Network is delighted to announce that it has obtained the Provider of Training Excellence (PTE) accreditation awarded by the Professional Development Consortium. This formal accreditation highlights and acknowledges the quality and calibre of the training and events programmes that the MemberWise Network delivers. Most importantly it confirms that our content is of a [...]
In this latest guest post, membership sector expert, Richard Gott, looks at how membership organisations are adapting their offerings to meet the needs of members today, and give 10 practical tips to enable change. If you were able to completely rebuild your membership organisation (and its current systems and processes) from scratch, would it look [...]
It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]
Author: Rich Gott, Founder of the Memberwise Network In this blog article, we investigate why your website is key to improving new member acquisition. Get in the mind of your prospective online members In an increasingly virtual world many prospective new members will find out about your organisation either by searching for and/or visiting your [...]
Author: Rachel Loke, Committee member of the KCL Women in Dentistry society. As an undergraduate dental student, I feel I am lucky to have had encountered a number of female role models who are in positions of leadership. With statistics estimating that women will make up over 50% of registered GDPs by 2020, it is [...]
