The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]
In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven online experience. Let’s start with a worrying [...]
In this blog article we interview IR Society Head of Membership and Marketing, Robert Dann, and ask about his recent CRM procurement/selection journey... Why did you replace your existing membership database? 'We decided it was time to replace our CRM because it 'just didn't cut it' due to a number of reasons. Our members expected [...]
At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. In this entry we look at the first three: 1. Understand the psychology behind member engagement 2. Understand the member experience and member journey 3. Define your member engagement objectives 1. Understand the psychology behind [...]
Current ‘odds’ are in favour of Scotland staying as a part of the UK following the Scottish Referendum on 18 September, but what if it swings the other way? The government has been criticised for ‘sleep-walking’ over recent months, however is your association or membership organisation also having a bit of a snooze? Health Warning [...]
I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]
What is member engagement? Engagement is a bit of a buzzword. It's one of those terms that people use in conversation and everyone nods approvingly. The reality is that it means different things depending on your objectives and the type of member or other audience member you are thinking of. It also depends on how [...]
What are the top 20 membership sector uses of the web? How are we driving up member recruitment and retention via the web? What has changed since 2013? In this Blog article we find out. This year we published our second annual survey summary report (sponsored by ASI Europe) on how the membership sector harnesses [...]
In 2014 the key online challenge facing the membership sector is online personalisation. Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but rarely actually [...]
Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]
