In 2014 the key online challenge facing the membership sector is online personalisation. Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but rarely actually [...]
Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]
In 2014 the key online challenge facing the membership sector is online personalisation. MemberWise Founder, Richard Gott, explores this critical and emerging challenge in part one of a three-part blog… This is a huge topic area so I will try to take a step-by-step explanation. When I refer to 'we' I am referring to membership [...]
Author: Nick Pahl, Chief Executive of the British Acupuncture Council The NHS is a focus of the media at the moment – perhaps no surprise with concerns about care and budget pressures. For those of us working in membership organisations in the health sector this attention is nothing new; but I think it means we [...]
Members join organisations for a variety of reasons. Educated, proactive membership organisations understand this and are able to identify the different, distinct membership journeys that are available to their members (be they individuals and/or organisations). The easiest way to identify and manage these journeys is through the use of a proactive and sophisticated membership management [...]
A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]
