Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

The Tip of the Online Membership Iceberg: Must Go Deeper?

2020-02-07T10:41:50+00:00Friday, 1 August, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , , , |

In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven online experience. Let’s start with a worrying [...]

Improving Member Engagement Part 2

2020-02-19T10:20:50+00:00Tuesday, 15 July, 2014|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. In this entry we look at the first three: 1. Understand the psychology behind member engagement 2. Understand the member experience and member journey 3. Define your member engagement objectives 1. Understand the psychology behind [...]

Membership Renewals: Our Top 10 Tips

2020-02-07T10:44:20+00:00Friday, 4 July, 2014|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , |

I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]

Improving Member Engagement Part 1

2020-02-19T10:21:24+00:00Thursday, 19 June, 2014|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

What is member engagement? Engagement is a bit of a buzzword. It's one of those terms that people use in conversation and everyone nods approvingly. The reality is that it means different things depending on your objectives and the type of member or other audience member you are thinking of. It also depends on how [...]

The Membership Sector’s Top 20 Uses of the Web

2020-02-07T10:45:16+00:00Sunday, 1 June, 2014|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , , , |

What are the top 20 membership sector uses of the web? How are we driving up member recruitment and retention via the web? What has changed since 2013?  In this Blog article we find out. This year we published our second annual survey summary report (sponsored by ASI Europe) on how the membership sector harnesses [...]

Adopting Online Member Personalisation: What is it and why would membership bodies do it?

2020-02-07T11:57:16+00:00Thursday, 17 April, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: , , , |

In 2014 the key online challenge facing the membership sector is online personalisation. MemberWise Founder, Richard Gott, explores this critical and emerging challenge in part one of a three-part blog… This is a huge topic area so I will try to take a step-by-step explanation. When I refer to 'we' I am referring to membership [...]

Creating and Retaining An Engaged Membership: It’s Personal

2020-02-19T10:22:00+00:00Thursday, 27 March, 2014|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: , |

Members join organisations for a variety of reasons.  Educated, proactive membership organisations understand this and are able to identify the different, distinct membership journeys that are available to their members (be they individuals and/or organisations). The easiest way to identify and manage these journeys is through the use of a proactive and sophisticated membership management [...]

Top 10 Ways European Associations are Harnessing the Web

2024-01-16T16:05:00+00:00Saturday, 16 November, 2013|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: , , , |

A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]

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