Member value is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other member value professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your member value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member value roles.

Want content that really connects with members? First off, you need to fire Will…

2020-02-18T13:24:42+00:00Monday, 19 August, 2019|Categories: MemberWise Recognised Supplier, Member Value|

By Guest Blogger: Emma Nicolson, Director Mulberry Advertising We are told time and again that content is king in all areas of membership marketing. The trouble is we often get bogged down in re-phrasing what we’ve said again and again, without really looking at how to keep things as short, sweet and direct as possible. [...]

Private Members’ Clubs: What can we learn from them?

2020-02-07T09:42:19+00:00Thursday, 8 August, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]

Our Membership Priorities & Avoiding Magic Money Trees

2020-02-07T09:44:03+00:00Sunday, 28 July, 2019|Categories: Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , |

We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]

Sports Bodies: What can we learn from them?

2020-02-07T09:45:03+00:00Tuesday, 16 July, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]

Chambers of Commerce: What can we learn from them?

2020-02-07T09:47:18+00:00Tuesday, 2 July, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]

Membership Body Manifestos & Priorities: We need to get these sorted. Now!

2024-05-23T09:36:23+01:00Thursday, 23 May, 2019|Categories: MemberWise, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , , , , |

Richard Gott Membership Sector Influencer & Thought Leader   Following the UK General Election being announced on Wednesday 22nd May 2024 professional bodies and trade associations across the country should now publish their respective manifestos and priorities to ensure they align or call-out key issue/omissions of those published by the next UK government. Not [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2

2021-06-11T13:55:03+01:00Thursday, 28 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1

2021-06-11T13:55:01+01:00Wednesday, 13 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Political Parties: What can we learn from them?

2020-02-07T09:54:23+00:00Monday, 25 February, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]

Net Promoter Score: A Defence (well, sort of)

2020-02-07T12:08:02+00:00Thursday, 29 November, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development   Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]

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