Member Engagement

Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Building a member focused app in-house or outsource? Pros and cons

Richard Moorhouse2020-02-18T13:44:57+00:00Monday, 1 April, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Graham Duffill, CEO Page Lizard So, your membership organisation needs an app. What are the options available? Build it in-house Outsource the build Out-of-the box platform app Customised modular app 1. Building an app yourself If the app is central to your business success it makes sense to build it in-house. It [...]

Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)
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Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)

MemberWise Recognised Supplier, Member Engagement & Retention

Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)

Richard Moorhouse2020-02-18T13:45:57+00:00Sunday, 31 March, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson RDMobile This is Part 3 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Part 2 took a deeper look at pre-event activities with “Preparing and Planning (Before Your Event).” On-Site [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2
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We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2

Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2

Richard Moorhouse2021-06-11T13:55:03+01:00Thursday, 28 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: customer service, member experience, member value, membership, MVP, strategy|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1
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We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1

Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1

Richard Moorhouse2021-06-11T13:55:01+01:00Wednesday, 13 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: customer service, member experience, member value, membership|

Political Parties: What can we learn from them?
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Political Parties: What can we learn from them?

MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment

Political Parties: What can we learn from them?

Richard Moorhouse2020-02-07T09:54:23+00:00Monday, 25 February, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: lessons, membership, political parties, segments, strategy|

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]

Member engagement? You’re doing it wrong
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Member engagement? You’re doing it wrong

MemberWise Recognised Supplier, Member Engagement & Retention

Member engagement? You’re doing it wrong

Richard Moorhouse2020-02-18T13:56:06+00:00Tuesday, 22 January, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, and understanding of professional membership organisations this year, no word has been used more than 'engagement'. But how are we defining and tracking it, and more importantly, how should we be? I decided to find out. It is a top [...]

Royal Mail Price Increases Do Not Have To Mean Fewer Mailings
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Royal Mail Price Increases Do Not Have To Mean Fewer Mailings

MemberWise Recognised Supplier, Member Engagement & Retention

Royal Mail Price Increases Do Not Have To Mean Fewer Mailings

Richard Moorhouse2020-06-17T14:11:17+01:00Wednesday, 12 December, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail Royal Mail prices increases come into effect on 2nd January 2019 but it’s not all bad news. Royal Mail offer a range of discounts and incentives and by understanding and applying these discounts and incentives, the 2019 increases can be substantially reduced. Postage [...]

Net Promoter Score: A Defence (well, sort of)
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Net Promoter Score: A Defence (well, sort of)

Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy

Net Promoter Score: A Defence (well, sort of)

Richard Moorhouse2020-02-07T12:08:02+00:00Thursday, 29 November, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: member retention, membership, retention, strategy|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]

If you need to add value, add print
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If you need to add value, add print

MemberWise Recognised Supplier, Member Engagement & Retention

If you need to add value, add print

Richard Moorhouse2020-02-18T14:01:35+00:00Thursday, 15 November, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]

Making Your Mobile Event App a Success Part 2: Preparing and Planning
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Making Your Mobile Event App a Success Part 2: Preparing and Planning

MemberWise Recognised Supplier, Member Engagement & Retention

Making Your Mobile Event App a Success Part 2: Preparing and Planning

Richard Moorhouse2020-02-19T08:56:56+00:00Friday, 9 November, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson Results Direct Mobile This is Part 2 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Preparing and Planning (Before Your Event) Now that you’ve selected your event app, getting your [...]