Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Reflecting on YHA Journey to Simplified Membership Success

2020-02-07T12:03:28+00:00Friday, 28 June, 2019|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the annual MemberWise Digital Excellence conference in London. I spoke about plans for YHA England & Wales to simplify its old, outdated and complex membership scheme in a bid to remain relevant to today’s customers, guests [...]

Where to start, revenue or member engagement?

2020-02-18T13:37:43+00:00Friday, 7 June, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Your objectives are to grow the organisation’s revenue, diversify from existing revenue streams and increase the engagement from your members, while acquiring new ones.  Member requirements are changing so fast, servicing existing members and not leaving them behind while evolving and expanding can feel like an [...]

Rising Above the Online Noise: when the telephone beats email hands-down

2020-02-18T13:42:29+00:00Wednesday, 24 April, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Amanda Gilmer, Managing Director Chord UK   Sending email is quick, cheap and easy. But communicating using just one channel doesn't work.  Membership and association teams need to add value to the member journey across multiple channels. This can only be achieved by having meaningful conversations that build trust. So when is [...]

Building a member focused app in-house or outsource? Pros and cons

2020-02-18T13:44:57+00:00Monday, 1 April, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Graham Duffill, CEO Page Lizard So, your membership organisation needs an app. What are the options available? Build it in-house Outsource the build Out-of-the box platform app Customised modular app 1. Building an app yourself If the app is central to your business success it makes sense to build it in-house. It [...]

Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)

2020-02-18T13:45:57+00:00Sunday, 31 March, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson RDMobile   This is Part 3 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Part 2 took a deeper look at pre-event activities with “Preparing and Planning (Before Your Event).” On-Site [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2

2021-06-11T13:55:03+01:00Thursday, 28 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1

2021-06-11T13:55:01+01:00Wednesday, 13 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Political Parties: What can we learn from them?

2020-02-07T09:54:23+00:00Monday, 25 February, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]

Member engagement? You’re doing it wrong

2020-02-18T13:56:06+00:00Tuesday, 22 January, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, and understanding of professional membership organisations this year, no word has been used more than 'engagement'. But how are we defining and tracking it, and more importantly, how should we be? I decided to find out. It is a top [...]

Royal Mail Price Increases Do Not Have To Mean Fewer Mailings

2020-06-17T14:11:17+01:00Wednesday, 12 December, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Royal Mail prices increases come into effect on 2nd January 2019 but it’s not all bad news. Royal Mail offer a range of discounts and incentives and by understanding and applying these discounts and incentives, the 2019 increases can be substantially reduced. Postage [...]

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