Membership strategy is a key challenge for membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership strategy professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are strategic roles.

COVID 19 and the membership sector – What have we learned six months on?

2021-01-12T13:21:18+00:00Wednesday, 26 August, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

We are fast approaching six months since the UK government placed the country in a lockdown to slow the spread of coronavirus. With that announcement came immediate uncertainty and detriment to UK businesses, with no sector, barring outdoor pursuits and sanitising products, untouched. The membership sector has had to evolve and rethink many aspects [...]

Marketing contra deals and the membership sector

2021-01-12T13:06:47+00:00Tuesday, 23 June, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

Businesses across the United Kingdom will be looking for ways to enhance and maximise their marketing spend in exchange for better reach, engagement and coverage, with the membership sector as no exception.  This means taking time to investigate contra deal opportunities within your sector that will both save resources from your marketing budget, but [...]

Online qualitative research can prove just as dynamic

2021-01-12T13:08:54+00:00Wednesday, 10 June, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

Research into member needs during the health crisis doesn’t need to stop – in fact we may need it now more than ever While Covid-19 has undoubtedly impacted on conducting qualitative market research across the UK and globally, it’s encouraged member organisations to explore different ways of carrying out research like never before. Instead [...]

Delivering Effective Membership Tiers Without the Tears

2020-04-16T17:11:01+01:00Thursday, 16 April, 2020|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , , |

Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering.  To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]

It’s time for Membership brands to regain their purpose!

2021-06-11T13:57:00+01:00Wednesday, 4 March, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

By Guest Blogger: Max du Bois, Executive Director Spencer du Bois Have Membership organisations and their brands lost sight of their purpose? This is a query continually raised by clients, as well as something we hear anecdotally, as transactional branding has become more and more prevalent across the sector. - Professional bodies messages focus on [...]

Hire In or Contract Out your Membership Services?

2021-06-11T13:56:22+01:00Tuesday, 3 March, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

By Guest Blogger: David Lewington, Managing Director Afflinity Hire In           Your board has set you the task of growing the membership numbers by 5% this year with no direction or idea of how this will be achieved and no real idea of how the membership management side of the business works. Sound familiar? Many organisations [...]

Our next Annual Conference MEMX 2020 on How Membership Changes the World

2020-02-14T11:10:13+00:00Tuesday, 28 January, 2020|Categories: MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in the 21st century. The younger generation are proving a stubborn audience to engage and we are all becoming ‘on demand’ consumers; able to purchase products and services that meet our needs as and when we [...]

Is ‘Membership’ as a concept is dying out? We think not.

2020-02-14T11:10:44+00:00Tuesday, 14 January, 2020|Categories: MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , , , |

There is a theory that membership as a concept is dying out, to be replaced with purchasing on demand. That the younger generation do not see the value in 'joining' an organisation. So how can membership as a sector survive these challenges? By evolving into a more innovative and enthused force for good. In fact, [...]

Influence 100 List Launched (4th Quarter) & 20 Official Plaques Awarded

2020-02-07T09:31:22+00:00Monday, 11 November, 2019|Categories: Membership Strategy, Member Value, MemberWise|Tags: , , |

The MemberWise Network is pleased to launch the Influence 100 List (Largest UK Membership Bodies) fourth quarter update (2019). In celebration we presented 20 membership bodies with Official Recognition Plaques at Digital Excellence 2019. Congratulations to the following membership bodies that have risen up the rankings via exceptional new member acquisition work over the past [...]

Students’ Unions: What can we learn from them?

2020-02-07T09:33:15+00:00Thursday, 7 November, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Students’ Unions (SU). There are over 600 students’ unions in the UK, the first being created in 1884 at Edinburgh University. Their role is to lobby, [...]

Go to Top