How many activities did your membership organisation cancel during this spring’s lockdown? How much income fell away? How much are social distancing and working at home policies impacting your organisation- and are you prepared for this to continue or worse still a return to lockdown? This virus made clear what was already apparent: from [...]
Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering. To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in the 21st century. The younger generation are proving a stubborn audience to engage and we are all becoming ‘on demand’ consumers; able to purchase products and services that meet our needs as and when we [...]
There is a theory that membership as a concept is dying out, to be replaced with purchasing on demand. That the younger generation do not see the value in 'joining' an organisation. So how can membership as a sector survive these challenges? By evolving into a more innovative and enthused force for good. In fact, [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Students’ Unions (SU). There are over 600 students’ unions in the UK, the first being created in 1884 at Edinburgh University. Their role is to lobby, [...]
- By Richard Gott - Membership Sector Influencer & Thought Leader Since Royal Charters were first granted in 1231 over 1,000 have been granted, which include professional bodies, universities, schools, charities and theatres. There are approximately 400 active Chartered bodies and this year The Worshipful Company of Chartered Architects and the Academy of Medical [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]
We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]
