Welcome to the MemberWise Blog! A collaborative project that provides innovative membership organisation and association-specific articles from membership and association professionals, influencers, thought-leaders and solution providers. The Blog is a great place to pick up handy tips to improve member recruitment, retention, value, engagement and growth!
The Membership Experience Roadmap: From First Touch to Renewal
Why Experience Matters Your members’ expectations have changed. They now compare your membership experience to the slick, personalised journeys [...]
You don’t need to be a tech expert to lead on Cyber Resilience
When we talk about cyber security it’s tempting to think only in terms of technology like firewalls, end point [...]
The silent crisis: Why your member recruitment strategy is wilting (and how email can revive it)
Here's a stat that should make every membership professional sit up: 52% of you cite events as your top-performing [...]
Converting Free Online Communities into Paying Members
Free online communities are thriving in membership organisations, but low conversion rates remain a challenge. This article explores how [...]
Why Your Membership Ads Are Wasting Money (And How to Fix It)
Most membership organisations fall into one of three scenarios: spending money on Google and LinkedIn ads that appear successful [...]
How Data Silos Are Frustrating Your Members
Imagine a member seeking assistance only to be bounced around various departments, needing to describe his or her circumstances [...]
Looking outside the membership: Why researching non-members matters
Membership organisations rightly devote time and energy to listening to their members. Member surveys and consultations provide valuable insights [...]
Why You Should Cultivate Your Student Membership
Futureproof your organisation by investing in the next generation — now. I recently collaborated with a forward-thinking membership body that [...]
Segmentation for Impact: Why member insight needs to go deeper than demographics
Stop segmenting for convenience - Start segmenting for impact Segmentation has become a buzzword in the membership world, but [...]
Stop Blaming Your CRM – The Real Reason You’re Not Seeing ROI
Whilst many organisations have implemented new tech as part of their digital transformation, they don’t have a strategy in [...]
How to Activate Lurkers & Cut Passive Participation
Online communities are an integral part of any cohesive membership organisation. An active community expands reach to prospects, invokes [...]
The Importance of Quantitative and Qualitative Data in Website Design
Understanding your users is at the heart of any successful digital experience. But true understanding takes more than just [...]
Blockbusters billion-dollar blind spot: a lesson to all Membership organisations
The thought of visiting the local Blockbuster store with your membership card in hand, brings a warming sense of [...]
Could you be our next MemberWise Ambassador? We explore what’s in it for you!
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This [...]
AI videos: The new transfer learning
Are you one of the 2m + who have seen the viral AI generated Yeti vlogs on YouTube? Very [...]
Revenue diversification strategies: How to increase member retention and drive non-dues revenue
The landscape of membership is changing. Retention is tough, and attracting new members is even tougher. Simply offering benefits [...]
How Smart Membership Organisations Layer Value to Keep Members Coming Back
Introduction One thing you can always count on is that your members' needs will evolve. Static, one-size-fits-all benefits are [...]
From Onboarding to Advocacy: How CRM Supports the Member Journey
Let's be honest, today's members expect a lot from organisations. They want everything to be easy, quick, and fully [...]
How the Data (Use & Access) Act 2025 impacts your Membership Organisation
The Data (Use & Access) Act 2025 (DUAA) introduces significant changes to the UK’s data protection framework bringing both [...]
AI has changed member expectations: Are you ready?
As we enter the AI era, your members can now get instant answers and insights to complex questions —for [...]
Elevating CPD for Greater Impact: A Strategic Imperative for Professional Associations
In today’s dynamic and regulated professional landscape, Continuing Professional Development (CPD) has evolved from a compliance checkbox into a [...]
Royal Warrants: A Trust Signal When Choosing Suppliers
Royal Warrants are a centuries-old mark of recognition for companies or individuals who have supplied goods or services to [...]
How to Diversify Revenue Streams Beyond Subscriptions
On average, membership subscriptions and events make up approximately 30-45% total revenue for membership organisations. However, the time to [...]
Turning Insight into Impact: A KPI Playbook for Membership Growth
In our last blog, we explored how optimisation tools and smart personalisation can transform member engagement. But how do [...]
Proven member engagement strategies
Introduction We’re always talking about the ‘ongoing loop of value and engagement’ - but what does that actually mean? [...]
How the DMCC Act 2024 Affects your Membership Organisation
The Digital Markets, Competition and Consumers Act 2024 (DMCC Act), with consumer protection rules effective from April 2025 and [...]
Accountability to Members
Membership organisations are built on public trust, stewarded by governing boards and sustained by thousands of individual members, but [...]
The UAT paradox: Why perfect specifications still fail users
After 15 years of implementing software for membership organisations and charities, I've seen a curious phenomenon: projects that tick [...]
The Trust Factor: How Transparency Transforms Member Relationships
Trust means a lot more to your members than you might think. Loyal members spend 67% more than new [...]
TechSmart 2025: Interview with speaker Anne Godfrey, CEO, GS1 UK
GS1 UK is excelling in digital — what’s been the key to that success, and how will you bring [...]
Meeting Net Zero Expectations: How Membership Bodies Drive Supplier Sustainability
In today's climate-conscious world, the relationship between membership organisations and their suppliers has evolved far beyond simple procurement decisions. [...]
Driving Member Engagement with Optimisation
In today’s digital-first world, member engagement isn’t just a buzzword – it’s the foundation for thriving, resilient membership organisations. [...]
Understanding Subscription Fatigue and Its Causes
From streaming platforms and meal kits to Spotify and Netflix, monthly recurring payments are piling up. Members already juggling [...]
People First: The Power of Human-Centred Leadership in Membership Organisations
In the evolving world of membership organisations, effective leadership is no longer about titles or top-down control. Instead, it’s [...]
Are Membership Packs Still Relevant in 2025? Absolutely – If Done Right
Creating the Perfect Membership Pack in 2025: Engaging, Valuable, and On-Brand Membership packs remain a crucial tool in building [...]
The Member Experience Gap: Why Internal Assumptions Often Don’t Match Reality
Few things are as subjective as member experience. The margin for error can be paper-thin to non-existent. You might [...]
Why Coaching Matters: The Strategic Advantage for CEOs and Membership Leaders
Relational support for senior leaders in complex roles Introduction I’m a partner at TC Group, a top-20 accountancy and [...]
TechSmart 2025 – A Different Kind of Digital Event for the Membership and Association Sector
At the MemberWise Digital Excellence 2025 conference & Exhibition, we dug deep into how digital can help deliver better [...]
Is LinkedIn the Place to Be for Membership Organisations?
LinkedIn has long been seen as the professional social network — and for good reason. With over 1 billion [...]
Why Membership Organisations Must Embrace Hyper-Personalisation
Digital natives are the primary demographic in the global workforce. As Millennial and Gen Z spending power increases, questions [...]
Using a Service Design Approach to Enhance Member Experience: Practical Tips for Membership Professionals
As membership professionals handling member queries, services, events, and learning programmes, you’re truly at the coalface of understanding and [...]
AI Legal & Governance for Membership Bodies? UAE sets the pace
All Membership Bodies have a library of legal documents, policy documents and many have standards as part of the [...]
Are Membership Services Really That Niche? Why Understanding Member Value Still Reigns Supreme in the Age of Automation
In a digital-first world where automation is king, the membership sector can often be seen as playing catch-up. With [...]
New MemberWise Ambassador for HR
We are now pleased to announce that we have appointed a new Ambassador in the area of HR – [...]
What is a Proof of Concept?
In this article, we explore the benefits of using a Proof of Concept (PoC) approach when integrating AI into [...]
Personalisation and Privacy: Striking the Right Balance
How to balance tailored experiences with rigorous data protection. In today’s crowded digital landscape, membership organisations face a tough [...]
Digital Excellence Conference & Exhibition, 15thMay, 2025 – Interview with Chair of the Digital Strategy, Planning & Delivery Stream
1. Please can you tell us a bit about your association and your role there? I’m the Executive Director [...]
Using Data Insights to Future-Proof Member Value: Lessons from the BDA
Are you struggling to keep pace with ever-evolving member needs while ensuring your organisation remains competitive and relevant? Drawing [...]
GRM Digital announced as new Official MemberWise Network Partner (2025)
We’re pleased to announce that leading sector digital agency, GRM Digital, [...]
Membership Solutions Day Hailed a Success!
MemberWise Solutions Day (3 April 2025, Novotel London West) provided valuable insights and practical strategies to help membership organisations [...]
‘Do you mind if we just record this meeting?’
I mean it is hard to say no right? As ‘no’ might be seen as a negative, a red [...]
The Top 5 Challenges Facing UK Professional Societies—and How Modern Membership Software Can Help
Apparently, I'm Sainsbury's second-largest buyer of Chicken Tonight. My top track for 2022 was "Let's Dance" by The Spooky Men's [...]
Why AI is the future of membership knowledge (& how to get it right)
If you work in a membership organisation, you already know the pain. Members need answers—about CPD requirements, industry standards, [...]
A Guide to Creating a Successful Membership Newsletter
Starting a newsletter may seem like a daunting task, but it can be an incredibly effective tool to engage [...]
Stop searching, start knowing: how AI unlocks membership knowledge
Membership organisations generate a huge amount of valuable knowledge—years of reports, research, policies, and best practices. But when someone [...]
Data-Driven Strategies to Future-Proof Your Association’s Membership Retention
In today’s economic climate, professional associations face an unprecedented challenge: maintaining strong membership numbers whilst their members grapple with [...]
Beyond the Badge: Why Mentoring Is a Core Membership Benefit
Professional bodies do more than issue membership certificates; they create communities where knowledge, experience, and career progression are actively [...]
Digital Excellence 2025 Conference & Exhibition – Interview with Chair of the Digital For Member Engagement & Value Stream
1. Please can you tell us a bit about your association and your role there. The Royal Society of [...]
Membership Trends for 2025
Introduction Member acquisition and retention will undergo exciting changes in 2025. Leading membership associations are prioritising dynamic membership experiences [...]
Managing Trade Associations in a Transforming Workforce: Opportunities, Challenges, and Strategies
Trade associations are an essential part of the UK economy. They represent businesses across various sectors and act as [...]
10 Things to Consider if You’re Planning a Rebrand for your Membership Organisation
Rebranding is one of the most significant moves a membership organisation can undertake. It’s not just about changing a [...]
Seeking relevancy in the face of competition
The DeepSeek news landed the same time as many of us are getting our annual professional body renewal letters [...]
Interview with Chair of the Keynote Stream at Digital Excellence 2025
This month saw the launch of Digital Excellence (2025) -Thursday 15th May 2025, This highly anticipated event is your go-to [...]
Harnessing AI for membership organisations: The time to act is now
Artificial intelligence (AI) is no longer a concept confined to tech companies and futuristic visions. It is rapidly transforming [...]
Member Feedback: Creating a Continuous Improvement Loop
Imagine a vibrant membership association where every member's voice is heard and appreciated. Sounds like a dream, doesn't it? [...]
Leveraging AI Over Christmas: The Twelve Days of AI-Mas
The 2024 Christmas holiday presents a unique opportunity for strategic AI thinking within your organisation. Often the season offers [...]
Baku-To The Future: The increased role of membership organisations in the COP process
What is a COP and why does it matter? Conferences of the Parties (COPs) are critical forums for global [...]
Discover Digital ‘How To’ Series – How to Integrate Social Media with Your CRM
Social media is a powerhouse for member engagement, communication, and brand visibility. For membership organisations, integrating social media with [...]
Is the cost of living a crisis for professional bodies?
“Cost” has and will always be a factor in an individual’s decision making, and for professional bodies and membership [...]
Tired of data silos? How integration unleashes true membership insights
For membership organisations, understanding members deeply is at the heart of building valuable, long-term relationships. However, the reality is [...]
Discover Digital ‘How To’ Series – How to Promote an Event for a Membership Organisation via PPC
In the world of membership organisations, promoting an event effectively is essential for maximizing attendance and engagement. Pay-per-click (PPC) [...]
Turning data into Insights: A Step-by-Step Guide for Membership Organisations
For membership organisations, making a lasting impact is at the heart of what you do—empowering your communities, enhancing member [...]
Driving Member Engagement Through Interactive Content
Member engagement is at the core of any thriving membership organisation. Engaged members are often more invested and loyal, [...]
4 Key Considerations for Improving Website Accessibility
With almost 70% of the global population now using the internet, accessibility is becoming an increasingly prominent focus in [...]
Meet Julian Davis, MemberWise Ambassador for Finance and Operations – driving AI member solutions
Julian Davis is MemberWise Ambassador for Finance and Operations and the Chief Operating Officer at World Commerce and Contracting. [...]
How Communication Trends Shape the Success of Appeals and Renewals
Keeping members engaged and encouraging renewals is essential but can be challenging. Communication trends play a major role in [...]
Discover Digital ‘How To’ Series – How to Run a Time-Bound PPC Trial for Your Membership Organisation
Digital Marketing is a useful tool to reach out to new members, drive engagement and promote events. Pay-per-click (PPC) [...]
6 Key Factors Influencing Member Loyalty
Your members’ long-term loyalty determines your organisation’s development, stability and success. Creating genuine loyalty means figuring out what makes [...]
10 Top Tips to Grow a Thriving Online Community for Your Members
With the latest MemberWise Digital Excellence report revealing that nearly half (46%) of all UK membership organisations now have [...]
Maximising Member Engagement Through Multi-Channel Communication: The Value of Print and Digital Options
In today’s digitally connected world, offering members a choice between print and digital communications is essential to meet diverse [...]
Transforming Internal Audit through AI for Membership Organisations
No-one is busier than a busy Internal Auditor! During a round table meeting last week, we heard this phrase [...]
Discover Digital ‘How To’ Series – How to Perform a Digital Transformation Assessment
Businesses must continuously evaluate and adapt their strategies to stay relevant and competitive. Digital transformation assessments help organisations review [...]
Discover Digital ‘How To’ Series – How to Use Marketing Automation for Your Members Onboarding
The first interactions a new member has with your organisation are critical. A seamless, engaging onboarding experience can set [...]
5 Psychological Drivers Behind Higher Member Retention
Retaining engaged and loyal members remains a persistent challenge for many membership organisations. While tangible benefits play a crucial [...]
The pursuit of value – Great leadership and management development as your competitive edge
Creating lasting mutual value with measurable impact is a big bold ambition for many business leaders, we know this [...]
How to Create a Value Proposition That Truly Resonates With Members
Overview Membership organisations must offer more than just basic benefits to attract and retain members. A compelling value proposition [...]
Membership Excellence (2024) Conference Chair Interview with Darren Shepherd, National Membership Director, BPIF
Interview with: Darren Shepherd, National Membership Directior, British Printing Industries Federation (BPIF) Chair of the “Member value, growth and retention” [...]
Discover Digital ‘How To’ Series – How to Leverage Data Analytics to Boost Retention for Your Membership Organisation
Like never before, today membership organisations have a wealth of information at their fingertips. Collecting data in isolation though [...]
Which AI Tools and Prompts can Save You Time in Your Membership Role?
In a sector where you're constantly asked to do more with less, your time is one of your most [...]
Embracing the Transformative Potential of Accessible Websites
It goes without saying that digital platforms are rapidly evolving. Many of us remember our early websites and may [...]
What is Security by Design, and what are the benefits for Membership Organisations?
It’s no secret—protecting and securing data is critical for all businesses, whether you're a small membership organisation or a [...]
Discover Digital ‘How To’ Series – How to Use Content Strategy to Drive Member Engagement
Engaging with members is essential for promoting loyalty and long-term relationships. A well-defined content strategy will allow your organisation [...]
Skibidi dob dob…what now? Bridging the Gap Between Your Team and Your Audience
Ever caught yourself saying "skibidi dob dob" and then realising, wait, that's not even a thing? Or perhaps you've [...]
Discover Digital ‘How To’ Series – How to Run a Member Persona Workshop
Introduction With the technological advances of recent times, Membership organisations face a set of new challenges but also opportunities [...]
Turning Data into Action: Using Analytics to Drive Membership Growth
Overview Membership organisations possess a wealth of data that can fuel growth and enhance member satisfaction. However, simply collecting [...]
New MemberWise Ambassador for Community
We are now pleased to announce that we have appointed a new Ambassador in the area of Community – [...]
New MemberWise Ambassador for Mentoring
We are now pleased to announce that we have appointed a new Ambassador in the area of Mentoring – [...]
I-know-you-know-I-know
Ask a question : Knock, knock AI Virtual Assistant : Whose there? Ask a question : Aldo AI Virtual [...]
Membership Excellence (2024) Conference Chair Interview, with Wendy Eley, Group Operations Director, CSSC
Interview with: Wendy Eley, Group Operations Director, Civil Service Sports Council (CSSC) Chair of the “Membership Strategy & Engagement” [...]
How AI Can be used to Prevent Churn in Membership Organisations
Overview There is huge potential for membership organisations to leverage AI and machine learning to predict and prevent member [...]
New MemberWise Ambassador for Member Retention
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
How to Create High-Value Education Content for Your Members
Supercharge Member Engagement: 5 Strategies for High-Impact Education Craft Content That Clicks for Your Members The members your [...]
New MemberWise Ambassador for New Member Acquisition
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Leveraging Partnerships for Member Retention & Acquisition
Membership organisations are turning to strategic partnerships to boost member engagement and retention. By collaborating with complementary businesses and [...]
The Importance of Good Trustee Recruitment
Trustees are a critical part of the governance structure in associations. According to the Charity Commission: “Trustees have overall [...]
5 marketing emails you should be sending
There continues to be a lot of discussion on the impact of Artificial Intelligence on membership management. However, this [...]
Gamification: Making Member Engagement More Rewarding
Ever feel like your membership engagement could use a boost? Well you’re not alone. The Memberwise Digital Excellence (2024) [...]
New MemberWise Ambassador for Member Engagement
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Association insights – a cornerstone of thriving membership associations
In the fast-evolving landscape of membership associations, the ability to adapt and grow is paramount. Central to this adaptability [...]
Expanding beyond CRM – what’s next?
While a CRM is essential for managing member relationships, several supplementary tools can significantly enhance your membership organisation’s capabilities. [...]
New MemberWise Ambassador for Digital Transformation
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
New MemberWise Ambassador for Finance and Operations
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
New MemberWise Ambassador for Governance Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
New MemberWise Ambassador for Mentoring Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
The bite-sized revolution: Leveraging microlearning to keep your association members engaged
Today’s professionals – the busy members your association serves – are navigating information overload. Their inboxes are overflowing, to-do [...]
The Power of Creative Marketing Campaigns: Strategies for Success
In an increasingly competitive landscape, membership organisations across various sectors are turning to creative marketing campaigns to differentiate themselves [...]
Surveying the AI journey in relation to Membership led organisations
‘Innovate, experiment, monitor and control’ is an often used mantra within GenAI. Everyone is testing AI concepts, learning through [...]
New MemberWise Ambassador for Artificial Intelligence Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Creating a Digital-First Strategy for Member Retention
Introduction As technology and mobile devices become ubiquitous, positive digital experiences have become sacred for modern consumers. A digital-first [...]
The Future of Continuing Professional Development: Insights from the CPD Standards Office Whitepaper
Over the past decade, the landscape of Continuing Professional Development (CPD) has undergone a significant transformation. As continuous research [...]
Conversion Rate Optimisation: The Key to Membership Growth
When member acquisition is a high priority, it’s easy to look at simple marketing levers like paid search and [...]
oomi announced as Official MemberWise Network Partner (2024)
We’re pleased to announce that leading sector membership CRM and digital services provider, oomi, has been recognised by the [...]
How to Re-Engage Lapsed Members
Membership organisations can only thrive when their members are actively participating. However, like any other entity experiences – be [...]
AI – the two into one innovation
We often get asked about the key differences and advantages of Generative Artificial Intelligence (GenAI) and Generative Business Intelligence [...]
Reimagine Your Membership Organisation with AI: The Use Cases
AI has the potential to unlock significant value for membership organisations and transform the way they work. As MemberWise’s [...]
How Membership Organisation can harness AI & Machine Learning to drive member engagement through personalisation
Earlier this month, we wrote a post in response to the Digital Excellence Report, more specifically on how 100% [...]
Choosing the Right Hosting Provider for Your Membership Organisation’s Web Projects
From experience, we have come to see how the success of a web project often hinges on the quality [...]
The Impact of Mobile Technology on Membership Engagement
Like most things, the way membership organisations engage with their members has been transformed by today’s digital world. Smartphones [...]
The impact and strategies for success in PR for membership organisations
Establishing a robust PR and communications plan is important for membership organisations, having the potential to play a vital [...]
Is the culture of our membership organisation holding us back?….Article 5 of 5
Understanding and preparing for effective cultural change Culture is a well-used term in business but McKinsey’s definition as "how [...]
Building Member Engagement with Digital Solutions
If you’re considering how to deliver even more value to your association members, boost engagement to retain existing members, [...]
For membership organisations, process improvement is never just about the process….Article 4 of 5
A guide to understanding systems conditions and the role of management All too often, the refinement of current processes [...]
Membership leadership versus the “jaws effect”….Article 3 of 5
How to change your thinking to avoid being mauled by rising expectations and tightened resources Whilst the years since [...]
A three step approach to delivering successful change in membership organisations….Article 2 of 5
How to define, empower and execute effectively in complex change management projects After completing an organisational or technology change, [...]
Introducing the Refreshed MemberWise Network App
The MemberWise Network has revised and refreshed the MemberWise Network mobile app in partnership with Cantarus, an Official MemberWise [...]
IGEM share their secrets to continuing improvement at Digital Excellence
How did IGEM harness their technology to optimise its data and grow its membership by 180%? In May 2024, [...]
Membership Body Manifestos & Priorities: An Immediate Action for ALL Membership Bodies
Richard Gott Membership Sector Influencer & Thought Leader Following the UK General Election being announced on Wednesday 22nd May [...]
Change is essential (even if it fails 90% of the time)….Article 1 of 5
Four ways for membership organisations to successfully achieve the change they need. Today, the pressure on membership organisations is [...]
Harnessing AI and ML: Catalysing Transformation in Membership Organisations
In today’s digital era, the collective power of artificial intelligence (AI) and machine learning (ML) can revolutionise the way [...]
Using AI for extended research across Membership knowledge
‘Generative AI can hugely boost research, but its use demands transparency and responsibility.’ Iliana Ivanova, EU Commissioner for Innovation, [...]
How to Build a Membership Community
A strong sense of community not only attracts and retains members, it also encourages engagement and collaboration within your [...]
AI: Are there First Mover Advantages for Membership Organisations?
As ever, this year’s MemberWise Digital Excellence Report showcased some fascinating insights into the current status quo and future [...]
Why Invest in Member Education? Demonstrating ROI and Gaining Stakeholder Buy-In
There are many challenges involved in demonstrating the ROI of member education, from aligning training with organisational objectives, tracking [...]
Leveraging Data for Membership Organisations: A Path To Success
In today's digital age, data has become the cornerstone of decision-making and strategy formulation across various sectors. From commercial [...]
Digital Strategies to Foster Inclusive Member Engagement: Cultivating Connections in the Digital Age
In today's interconnected world, where digital platforms have become ubiquitous, organisations must harness the power of technology to foster [...]
Audience research: a priority for planning and membership growth
We know that properly informing proposed strategies and tactics for membership growth requires a high level of audience research. [...]
Is it Time to Rethink the Member Experience Beyond Websites?
In the constantly evolving realm of digital experience, one pressing question emerges: Are we clinging to outdated paradigms in [...]
Retention, Engagement, Growth: How the 3 Pillars of Membership Organisations Can be Supported by a Strong Digital Presence
In today's digital landscape, membership organisations face a constant battle: retaining existing members, keeping them engaged, and attracting new [...]
Steps to digital success: Data-driven ways to boost membership retention
In today's fast-paced digital world, UK-based membership organisations face the challenge of retaining members and staying relevant within their [...]
Harness member data to improve acquisition and retention
When it comes to member experience, organisations often share two core challenges. They don’t know what their members expect [...]
Brand partnerships explained
It’s more important than ever for membership organisations to provide real value for money to their paying subscribers – [...]
The Future of Member Engagement: AI Integrations in Mobile Apps
With the integration of Artificial Intelligence (AI) in mobile apps, apps are becoming more personalised and user-centric than ever. [...]
How a mentoring program can help you to recruit and retain members
An effective mentoring program could prove to be an important benefit to both existing and prospective members. Mentoring provides [...]
8 steps to prepare your membership body for a successful digital transformation journey
In today's landscape, digital transformation isn't an option, it's a necessity. But rushing headlong into a necessarily complex process [...]
Print to Pixel: Embrace, Engage & Retain
Hey there, fellow digital enthusiasts! As we gear up for another exciting conference at Digital Excellence, we wanted to [...]
Are Legacy Applications Holding Your Membership Organisation Back?
In the ever-changing world of technology, many Membership Organisations become reliant on “legacy applications”, which are built on outdated [...]
Starting the Artificial Intelligence (AI) journey?
LinkedIn is full of how to start your Artificial Intelligence (AI) journey but, as with many hype-cycle technology events, [...]
How Modern Learning Tech Powers Association Certification Programs
For membership organisations providing professional certifications to their members, leveraging credentials, certification programs, and Continuing Professional Development (CPD) presents [...]
Why Member Feedback Loops Are Pivotal to Success
Member satisfaction is essential for successful membership organisations. Understanding and meeting member needs is crucial for long-term growth and [...]
How a Membership Portal Can Change Everything
Member portals can be a game changer. Simply put, a portal is a web interface requiring sign-up that can [...]
The Netflix Effect: 4 Steps to Personalise Membership Experience
Everyone knows Netflix. This entertainment mammoth has wowed millions of people with the most engaging and professional content. As [...]
How Membership Organisations can Effectively Work with a Web Development Agency
Engaging a web development agency is one of the crucial steps that membership organisations that are looking to customise [...]
The Power of Personalisation: How Membership Organisations Can Enhance User Experience
Membership organisations encounter numerous challenges in striving to deliver optimal user experience across a diverse range of individuals and [...]
Digital Excellence 2024 Interview: James Murphy, Director, Institution of Occupational Safety and Health
1. Please can you tell us a bit about your association and your role there? IOSH (the Institution of [...]
How to make your Member Value Proposition stand out
If you're a membership organisation, attracting new members – and keeping them loyal – is one of your top [...]
Digital Excellence 2024 Interview: David D’Souza, Director of Profession, CIPD
Please can you tell us a bit about your association and your role there? I'm Director of Profession for [...]
Top 10 Tips to Consider for Your Membership Acquisition Strategy
Effective acquisition strategies are the backbone of sustainable growth and financial stability for membership organisations. A growing member base [...]
WATTLE announced as Official MemberWise Network Partner (2024)
We’re pleased to announce that leading sector software company, WATTLE, has been recognised by the MemberWise Network for their [...]
Unlocking Member Insights: Leveraging Microsoft Power BI for Membership Organisations
As a membership organisation you are constantly striving to increase value for your members. You want to grow your [...]
D2L announced as Official MemberWise Network Partner (2024)
We’re pleased to announce that D2L has been recognised by the MemberWise Network for their year-round commitment to best [...]
Digital Excellence 2024 Keynote speaker interview: Lars Ruddigkeit, Account Technology Strategist Swiss FedGov, Microsoft
1. Please can you tell us a bit about your current role at Microsoft? I work with the state [...]
Key Points for Membership Organisations to Note When Briefing a Website Project to an Agency
Embarking on a website rebuild or redesign journey is an exciting prospect. It's like renovating your digital home, breathing [...]
Leveraging First-Party and Zero-Party Data for Video Content and make your membership engagement grow
As we step into 2024, communication and marketing directors in membership organisations are navigating a landscape marked by rapid [...]
Why Content Matters
High-quality content is essential for a successful membership organisation. It's what sets you apart, connects you to your members [...]
9 Top Tips for Using Training to Turn Members into Advocates
If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. [...]
Cantarus Partners with MemberWise for 7th Consecutive Year
We’re pleased to announce that leading digital agency, Cantarus, has been recognised as an Official Network Partner by MemberWise [...]
Engaging the Next Generation: Tips for Membership Organisations to Attract Younger Demographics
In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract [...]
Pixl8 announced as Official MemberWise Network Partner (2024)
We’re pleased to announce that leading digital technology group, Pixl8, has been recognised as an Official Network Partner by [...]
Unlocking insight through successful member surveys
Understanding your members is essential. Knowing why they choose to join and renew, what they value, what challenges they [...]
Marketing Trends and Strategies for Membership Success in 2024
It’s a new year, and a great time to assess your membership recruitment strategies, and the role of your [...]
Ramping Up Membership (Staff) Recruitment in 2024
We have just said farewell to another busy year for our network. Amongst an array of fantastic learning events [...]
Post-Nominals (Letters After Your Name) – A Professional Body Benefit, But in What Order?
A key benefit of being a Member or a Fellow of a professional body is gaining enhanced professional status. [...]
Jingle Bells, Data Cells: How Santa’s Data Strategy Can Also Work for Your Organisation
The recent MemberWise Digital Excellence Report for 2023/24 showed how a lack of system integration and poor data management [...]
Supercharge Your Member Acquisition: Harnessing the Power of PPC and Remarketing
PPC Advertising for Membership Acquisition: Precision Targeting Strategies In today's fast-paced digital landscape, membership organisations are constantly seeking innovative [...]
Unravelling Poor Membership Experiences in Organisations and Associations
Membership organisations and associations play a crucial role in developing communities within their respective industries. However, some people may [...]
The Importance of Managing Internal Stakeholders and User Feedback in Your Web Project
As membership organisations embrace digital, and the positive impact this can have on their business, there are various challenges [...]
Navigating the maze of venue sourcing: a guide for event planners and CEOs
Have you ever fallen into the trap of thinking a task would be quick and straightforward, only to find [...]
How Legacy Technology Holds Back Membership Organisations
Technology is an important part of how membership organisations and associations work. It can simplify membership management and improve [...]
MemberWise Digital Excellence Highlights Threat to Membership Bodies
The MemberWise Digital Excellence Report was published in October this year and gave a unique snapshot of the current [...]
Leveraging Cloud Technologies to Enhance the Member Experience
In today's digital world, membership organisations must provide reliable, fast, and secure online services to meet member expectations. Your [...]
How to avoid a dissatisfied Membership: 5 Strategies for the Modern Era
Membership organisations today are focusing on retaining and encouraging existing members while simultaneously aiming for growth and acquiring new [...]
MemberWise charts the course of digital and membership in 2023/24
MemberWise has published its latest Digital Excellence Report 2023/24 (DigX 23/24) detailing the membership and association sector's progress in [...]
8 Innovative Member Engagement Strategies to Adopt for 2024
The world is becoming an increasingly complex place. Businesses must meet "modern consumer" needs or risk falling behind. But, [...]
5 strategies for using gamification to transform your membership platform
Creating an engaging and rewarding user experience is critical in a world increasingly dominated by digital interactions. This is [...]
The benefits of membership magazines
Membership organisations are a great way to build brand communities and bring people together around a common interest. In [...]
The Vital Importance of Member Wellbeing for Membership Organisations
In today's fast-paced world, membership organisations have a significant role to play beyond offering services or benefits to their [...]
Unmasking Membership Monsters: 3 Steps to Revitalise Your Organisation
In the realm of organisational improvement, it's all too common to shy away from confronting uncomfortable truths. Marketers and [...]
Digital Excellence Report 2023/24: 8 Common Challenges to System Integration (And How to Overcome Them)
The highly anticipated MemberWise Digital Excellence Report 2023/24 was published earlier this week and once again provided an insightful [...]
Learn how to re-engage your members and prevent them from leaving
Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members [...]
Top 10 Strategies for Effective Membership Retention
The key to achieving sustainable growth is retaining members for the long term. Many membership organisations strive for continuous [...]
Ten Tips for Prioritising Mental Wellbeing This World Mental Health Day
And Why Mental Health Should Be A Year-Round Commitment for Membership Organisations As we mark World Mental Health Day, [...]
5 Top Tips on Scoping a Successful Digital Transformation Project
In the current climate, there is a big push for increased digitalisation. Teams are expected to do more with [...]
Struggling to write a robust job description for a member facing vacancy? We can help….
Drafting a new job description or updating an existing job description can be a challenge. It is critical to [...]
Captivate Your Membership: A Rock ‘n’ Roll Revolution in Photography for Unforgettable Visuals
Get ready to embark on a captivating journey. A rock 'n' roll revolution in the world of photography. Imagine [...]
The Hidden Cost of International Membership Payments
Membership Organisations are becoming more astute at managing their domestic payments and receipts as more and more payment types [...]
Launch of Influence 100 Financial Benchmarking Report (2024) in Partnership with PriceBailey LLP & Sponsored by ClearCourse
- Thursday 19th October 2023 / Novotel London West Hotel - www.membershipexcellence.com We’re pleased to announce that Price Bailey [...]
Are Your Members Deriving True Value From Your Association?
It’s no great secret that the membership sector has undergone significant change in the last few years, thanks to [...]
Network Celebrates 15 Years of Championing Membership & Shaking Things Up
MemberWise. It started off as a bit of a hobby and 15 years later has become the largest and [...]
Efficiency Unleashed: The Power of Online Exam Marking Tools
The examination marking process presents several operational challenges, particularly for professional membership bodies who still mark physical papers or [...]
Tips and tricks for taking your work to the next level
Membership Body Trustee Reports, white papers, committee presentations, annual reports, member toolkits... the world is full of them. However, [...]
8 Essential Steps to Migrating from Your Legacy Content Management System
Legacy content management systems (CMS) can be a major obstacle for membership organisations that want to improve their online [...]
The Pitfalls of Building Bespoke Learning Technology
As someone who’s worked in learning technology since 2016, I’m very familiar with the challenge many membership organisations face [...]
Transform Your Legacy System: Elevate User Experience
Did you know that, on average, 31% of an organisation's technology is comprised of legacy systems? A legacy system [...]
Cultivating Engaged Members: Unlocking the Power of your Membership
In the dynamic world of membership, we strive not just for numbers but for a passionate community of committed [...]
Digital marketing strategies to retain your audience
Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your [...]
Memberwise Celebrates 23 Ambassadors Within Our Network
Earlier this year, we embarked on an ambitious programme to develop our successful MemberWise Ambassador Programme to further champion [...]
The Importance of Digital Transformation in Membership Organisations
The digital world is at the forefront of most businesses. Digital plays a role in a brand’s growth and [...]
Maximising Impact: How Pay Per Click can Benefit Membership Organisations
Introduction In today's digital age, membership organisations and charities face unique challenges in reaching and engaging their target audience. [...]
Move Over Twitter, There’s a New Kid on the Block
There is a newcomer to the social media scene that has the potential to revolutionise the way membership organisations [...]
New Memberwise Ambassador for CPD and Learning Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
From inbox to news app, am I right to think it’s BORING reading about Artificial Intelligence?
There is so much AI content everywhere I look! As a member-based organisation, do we still need to be discussing [...]
The key differences between ‘MSaaS’ (managed software as a service) and ‘SaaS’ (software as a service) products
Understanding the advantages of 'managed software as a service' (MSaaS) and 'software as a service' (SaaS) is essential for [...]
Unleashing the Potential of AI: How membership bodies in the UK can benefit
The rapid advancement of AI technology presents big opportunities for membership bodies in the UK. By embracing AI, membership [...]
Why Are Membership Bodies Still Using Legacy Systems?
A lot of industries still have legacy systems as part of their critical IT infrastructure, despite the many risks [...]
Maximizing Membership Marketing: Why Summer Months Are Ideal for Database Analysis and Campaign Restructuring
As the summer sun shines brightly, membership marketers should seize the opportunity to optimise their marketing strategies for the [...]
Five Ways to Grow Ad Sales to Offset Rising Publishing Costs
Your members value your publications - but what can you do when the cost of producing and delivering membership [...]
The 5 Most Common Membership Marketing Mistakes (…and How to Avoid Them)
With the lush greenness of summer upon us, now is the perfect time to check out how your membership [...]
Why Membership Associations Should Choose Cloud Document Management
Cloud document management solutions can transform how membership associations operate. By managing the storage and access to files and [...]
New Memberwise Ambassador for Finance Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
How can the rise of AI positively impact the membership sector?
At the start of this year’s MemberWise conference, delegates were asked how many thought that AI would be used [...]
New MemberWise Ambassador for Digital Transformation Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Maximising Your Membership: How to Achieve More with Less
Given the ongoing cost-of-living crisis in the UK, businesses, including membership organisations, must be more careful with their budgets. [...]
MemberWise Announces New Official Network Partner (2023) – D2L
MemberWise is pleased to welcome new Network Partner, D2L, in recognition of it's year-round commitment to best practice sharing [...]
Busting the Myth of Off The Shelf Membership Solutions
Let’s start off with what you probably already know: Off the Shelf Membership Solutions software is a pre-built solution [...]
Overcoming digital challenges in membership organisations – user experience is key
There are many challenges member organisations are facing today, from engagement and member retention to monetisation and data protection, [...]
Why membership organisations should consider process automation
Membership organisations, including Chartered Institutes, play a pivotal role in professional standards across a wide range of sectors. To [...]
The value of community in membership
For businesses and brands, community has become an increasingly hot topic over the past 30 years. It is naturally [...]
Relevancy has always been a big deal for membership organisations, today it is critical
Why should I join you? Why should I stay with you? What are you offering that I can’t get elsewhere, and [...]
36% of Membership and Trade Associations use Microsoft Dynamics to develop their Association Management Systems
Microsoft Dynamics is used in the membership sector to improve operations and provide a better experience. According to the [...]
Choosing The Right Vendor: Is Membership Experience Important?
The MemberWise Recognised Supplier Directory showcases a wealth of businesses who have worked within the membership sector in some [...]
Why personalisation is key to the membership journey this year
Customer Experience (CX) is the word of the minute in the marketing space, and it is even more crucial [...]
How to run a net zero carbon emissions event
As membership bodies it is important to work in a sustainable manner, to look across all of your organisation’s [...]
Six Ways To Measure The Success of an IT Project
Social media post: Measuring the success of any project is crucial, but how can you quantifiably measure the success [...]
How to make a success of implementing a CRM solution
With the turn of the financial year, some organisations will be gaining access to budget earmarked for new technology. [...]
The Umbraco Upgrade Myth Buster for Membership Bodies
Are you considering updating your website solution from Umbraco 7 to version 10 or 11? And would you like [...]
Why Lighthouse IT became a MemberWise Recognised Supplier
Knowing what services you need and finding the right person to provide them can be two very different things. [...]
Create, Engage, Grow with Video
Membership organisations are gradually realising the unique value of video - especially case studies and testimonials - to help [...]
How You Can Improve Your Cybersecurity in Your Lunch Break
A common misconception is that non-profit and membership organisations are not a target for cyberattacks. Even though your association [...]
The three steps to success
Take stock of 2022 and succeed in 2023! So we’re heading towards the end of January – and how [...]
Solving the Top 3 Digital Challenges Membership Organisations Face
The digital world has brought both advantages and disadvantages to many membership organisations. As technology evolves, membership organisations have [...]
What does the term “Student Conversion” really mean for Professional Bodies?
Converting or upgrading a member from student to graduate/associate/full member implies that: 1. There has been mutual engagement and [...]
Ramping Up Membership (Staff) Recruitment in 2023
Looking for your next role? Looking for great job candidates? 2022 [...]
New MemberWise Ambassador for Community Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
A Safe Pair of Membership Hands. Why Has This Become Such a Challenge?
A Safe Pair of Membership Hands. Why Has This Become Such a Challenge? How many times have you heard [...]
MemberWise Ambassador for People and Volunteering Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Are you able to balance the demands of your organisation?
Your objectives are clear - grow the organisation’s revenue, through diversifing from existing revenue streams, retaining more members, increasing [...]
New MemberWise Ambassador for PR And Comms Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Top 4 Must-Have Learning Technology Features to Optimise Your Member Education
Member development and growth are core factors in the success of your professional association – satisfied members help spur [...]
Top tips if you are thinking of going out to tender
As a membership organisation/association, there will be a number of services that you could look to subcontract. You may [...]
New MemberWise Ambassador for Member Value Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
How to stop members sharing documents outside of your association
According to Marketing General, 51% of people join membership associations to learn about their industries' best practices or access [...]
New MemberWise Ambassador for Member Data Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Call Members to Make Membership Essential
“Proactive, personal and two-way member contact is more important than ever during the current economic and employment crisis,” says [...]
Memberwise Ambassador for Member Engagement/Retention Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
New MemberWise Ambassador for Online Learning Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
The Renewal Proposition – Price is what you pay, Value is what you get!
Now more than ever your membership is under threat with the squeeze on budgets. Members will be asking themselves [...]
How to change negative perceptions in 3 easy steps
Sometimes it’s all too easy to shy away from difficult truths about your organisation. AND some marketing agencies and [...]
Getting the right support for your membership website
When it comes to your membership website, it’s essential that whoever you choose to work with to support it [...]
New Memberwise Ambassador for Leadership Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
New Memberwise Ambassador for Governance Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Are Your Finances Showing You the Full Picture?
The MemberWise Digital Excellence (2022) Report identified that one of the Top 10 things getting in your way is [...]
The MemberWise Mentoring Scheme: Case Study
Mentor: Ian Oxley, Head of Supporter Recruitment, The National Trust Mentee: Sam Fletcher, Head of Membership, Equity In 2020 [...]
Learn how to become more ESG aligned
Whether you have a genuine interest in ‘Environmental, Social and Governance’, wish to become an ESG expert within your [...]
MemberWise Ambassador for New Member Acquisition (Recruitment) Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
New Memberwise Ambassador for CPD and Learning Appointed
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Want to increase membership renewal? Then you must ditch Microsoft Excel!
Membership renewals are often a time of stress: for the management team, because they know some will not renew; [...]
Four steps to fully understand your Membership base NOW …and in the future!
Do you want exceptional retention levels? Are you looking to increase your recruitment figures? If so, let me ask [...]
Introducing MemberWise Ambassador (Mentoring) – Kathryn Jack, Head of Membership, Chartered Governance Institute UK and Ireland
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part [...]
Private Members Clubs: Is it Younger Members they need or a New Value Proposition?
A recent article in The Observer ‘Young blood at the Groucho? Duh….’ by Marie Le Conte was an interesting [...]
When is the best time to evaluate your member journey?
It’s a trick question really because the best time was 6 months ago … failing that, last month …last [...]
Clear Communication is key to all digital transformation programmes
Digital change doesn’t come easily to any organisation, there will always be challenges along the way. New or updated digital [...]
5 Easy Steps to Improve your Membership Data Right Now
The MemberWise Digital Excellence (2022) Report found 70% of membership organisations use data to make important decisions and validate [...]
How to Stop Your Members from Forgetting to Renew
Retaining members is just as important a task for membership organisations as obtaining new ones. After all, the higher [...]
If only we had a single member view……
At the start of my career, I worked for the agency that created the Tesco Clubcard. Tesco wanted to [...]
8 ways to improve your membership website performance
Your membership website is one of the main ways your potential member can find you. But if it’s slow, [...]
How to start automating emails
Marketing automation is a powerful tool for membership marketers. It streamlines your work and makes marketing teams more efficient, [...]
MemberWise Ambassador (The Next Generation) Call-To-Action
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This [...]
Wattle Announced as Official MemberWise Partner (2022)
We’re pleased to announce that Wattle has been recognised by the MemberWise Network for their commitment to [...]
How We Make LIVE More Value-Driven and Immersive for Members
During COVID-19 the network took a break from its face-to-face events and went virtual (as most [...]
Recruiting with a small team – where to start
Running a small association can be a challenging experience. You need to be an expert on your product/service, on finance, on [...]
Effective Digital Strategies to boost Membership engagement
Keeping momentum with creative digital strategies that engage, retain and secure your membership audience is crucial. Your member audience [...]
Importance of strong digital project management for your CRM/Website project
Now that many delayed or postponed CRM/CMS projects are resuming with pace, we wanted to focus on topic that [...]
Digitisation of member engagement- here’s what you need to know
As member interest in topics, such as Environment Social and Governance and Diversity and Inclusion, continues to increase, deploying [...]
6 steps to prepare a legacy migration
Adapting to the needs of members, keeping running costs low and holding data securely are some of the main [...]
How do you know if your members are engaged?
In our previous blog, we explained how data can help you monitor and understand your member retention rates. We [...]
Making your email marketing work harder
Email marketing has evolved to be a strong but fluctuating communication tool, as members and prospects (plus mail service [...]
What drives your member retention?
Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now [...]
MemberWise Quick Poll Results – Member Email Open Rates
Our most recent MemberWise Quick Poll temperature checked Member Email Open Rates. The poll was open for 3 weeks [...]
Deliver Exceptional Experiences For Your Digital members
If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current [...]
The Challenge With Student Conversion
Scenario 1: I’m studying for a qualification in my chosen field and have been asked or advised to join [...]
When’s the last time you looked under the hood? Dangers could be lurking
Today, the internet is the go-to place for membership bodies to advertise their services, and for individuals to find [...]
Creating a brand communications plan
Whatever the size of your membership organisation, or the sector in which you operate, communication is essential for any [...]
Are you acquiring the right members?
Our last blog looked at how data can help membership organisations understand their members better – who they are, [...]
MemberWise Celebrates Mentor Programme Going from Strength to Strength
MemberWise hosts the only structured mentoring programme within the Membership and Association Sector. 2 years [...]
Let’s Talk Digital – with MemberWise Digital Transformation Ambassador, Daniel Bailey
Daniel Bailey is the Head of Marketing, Communications and Digital Transformation at the Electrical Contractors Association (ECA). His organisation [...]
This spring, take the time to spruce up your data
There’s nothing like a good spring clean, and your membership data is just as in need of it. Often, [...]
Pixl8 Group announced as Official MemberWise Network Partner (2022)
We’re pleased to announce that the Pixl8 Group has been recognised by the MemberWise Network for their [...]
How to Maximise Your Social Media Presence
With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important [...]
Who are your members and what do they want?
Member profiling in a modern world Attracting new members is a lot easier when you develop a strong understanding [...]
What does PR look like for membership organisations?
As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing [...]
Help us Build the Influence 100 (2022) – The List of the Largest & Most Influential Membership Organisations in the UK
Our “Influence 100” is a list of the largest membership organisations in the UK. It’s popular with membership professionals [...]
Maximising your CRM’s potential
As is true of all brands, but especially those in the membership space, personalised, data- connected experiences are about [...]
Stop Redesigning Your Membership Website. Build Digital Services Instead
Does this sound familiar? After a painful, time-consuming, and expensive redesign, you finally relaunch your new membership site. After [...]
How does your legacy system fit into today’s landscape?
For many membership bodies, the legacy systems that help run day-to-day business operations, for the most part, aren’t going [...]
Latcham announced as Official MemberWise Network Partner (2022)
We’re pleased to announce that Latcham has been recognised by the MemberWise Network for their year-round commitment [...]
What Net Zero Means For Member Organisations
There is a powerful move for all businesses large and small, public or private to write in short, medium [...]
Cantarus announced as Official MemberWise Network Partner (2022)
We’re pleased to announce that, for the fifth consecutive year, Cantarus has been recognised by the MemberWise [...]
RD Mobile announced as Official MemberWise Network Partner (2022)
We’re pleased to announce that RD Mobile, developer of the Eventsential event platform and Engagefully member engagement [...]
Trillium announced as Official MemberWise Network Partner (2022)
We’re pleased to announce that the Trillium has been recognised by the MemberWise Network for their year-round [...]
iMIS announced as first Official MemberWise Network Partner (2022)
We’re pleased to announce that iMIS, an engagement management system (EMS) purpose-built for associations, has been [...]
The Absolute Must-Haves for Launching an Online Member Community
Membership organisations are starting to see the real value and insight that can be gained from online communities. According [...]
Why yours and Santa’s CRMs are surprisingly similar
Being Santa Claus is no easy feat. Reading letters from almost every child in the world and procuring toys [...]
“Please sir, I want some more” Is your legacy system giving off the best impression?
If there’s one thing the 2021 MemberWise Digital Excellence Report proved, it’s that membership bodies have seriously accelerated their [...]
Five marketing trends your association needs in 2022
The global pandemic, which continues to wreak havoc, has had a dramatic impact on the way marketing is consumed, [...]
2021 – The Year MemberWise Jobs Supported the Recruitment Bounceback
2021 has been one of the most successful years for MemberWise – and for more than a few reasons, [...]
Using data to understand your members and add value
Membership bodies and associations are likely to know the overall number of members they have and how many people [...]
Enhancing Your Membership Offer Through Online Community Platforms
Membership programmes live or die by their perceived value. Recruiting new members can be very time consuming. Keeping them [...]
Hybrid working creates “perfect storm” for Membership Body Cybersecurity Threats
There are more than 8,000 membership organisations and associations based in the United Kingdom. Even though member sizes, sectors [...]
5 things you absolutely need to know before you hire a photographer
In some ways the four photos at the top to the right tell you everything you need to know [...]
The opportunity for member organisations looking to embrace digital
We find many of our membership clients have been comfortable operating offline databases and systems that have run smoothly [...]
How Twitter’s new feature (Twitter Communities) could support the Membership Sector
Social media networking giant Twitter have announced the impending launch of a new function ‘Twitter Communities’, and the impending [...]
Helping You to Secure Your Next Membership Superhero
At MemberWise we recognise that it is critical for membership organisations and associations to attract the right candidates for [...]
Why you need to get personal
Personalisation is important and we would even say vital for membership organisations - you want to show your members [...]
Integrating for impact
How to minimise the costs and maximise the benefits of any membership organisation Integration is broadly accepted as an [...]
How to use inbound marketing for membership acquisition – part 3
In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored [...]
The Structure of a Powerful Story
In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories [...]
Getting to Carbon Neutrality doesn’t need to cost Membership Organisations the Earth
A recent British chamber of commerce survey revealed that just 11% of SMEs measure their carbon footprint and perhaps [...]
The storytelling brain
This is the second part of a tour through the power of storytelling – and how organisations can use [...]
How to use inbound for membership acquisition – part 2
In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored [...]
Want people to join your tribe? Tell them stories
Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, [...]
How to use inbound marketing for member acquisition – part 1
We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence [...]
Introducing Official MemberWise Network Partner, NetXtra
We’re pleased to announce that the NetXtra has been recognised by the MemberWise Network for their commitment [...]
Membership Excellence (2021) – Early Bird Offer Ends 5pm on Friday!
Membership Excellence is the Membership and Association Sector's Annual Best Practice Conference and Exhibition (7th October [...]
Digital Excellence Report: Over a third of organisations need to take action!
The 2021 MemberWise Digital Excellence Report provided us all with 34 pages of uninterrupted reading about all things digital [...]
5 Powerful Ways to Reach Membership Success Online
Expectations have never been higher and customer-centricity has never been more important than today, particularly when considering the rapid [...]
5 Signs You Need a Website Refresh
There are more than 4 billion internet users in the world, and almost 1.9 billion websites currently in existence. [...]
4 Best Practices for Planning Blended Events in 2021
The events landscape for membership organisations has been evolving for a number of years. However, the circumstances of 2020 [...]
Alarming stat from MemberWise Digital Excellence Report 2021!
The MemberWise Digital Excellence Report was published in June 2021, and there was an alarming statistic which jumped out- [...]
5 Top Tips for this Summer
As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months [...]
How important is a telephone call?
“There is a lot more going on than I thought, and this call has encouraged me to get more [...]
Get bigger bangs for your budget bucks with a brand refresh
There aren’t many sectors that haven’t felt the icy grip of the global pandemic over the past 18 months. [...]
MemberWise Digital Excellence Report 2021/2022: The Millertech Verdict
The recent 2021 MemberWise Digital Excellence report has provided us with an empirical snapshot of digital activity and strategy [...]
Re-Engaging membership teams on the road back to “normal”
As lockdown easing continues, and the UK vaccine programs efficiency leads to more membership professionals returning to member-facing offices [...]
MemberWise Digital Excellence Report 2021/2022: The Protech Verdict
MemberWise has recently released its latest Digital Excellence report and as usual, the document provides valuable insight into our [...]
Your strategy is broken
The coronavirus pandemic gave us a sharp lesson in change dynamics, proving how inadequate deliberate, planned strategy is in [...]
Scrap what you’ve been told about Digital Transformation (you DON’T have to replace your legacy system)
Many organisations have older, outdated systems that are instrumental to their day-to-day operations; we call these legacy systems. As [...]
How can membership organisations maximise their social media?
There is no denying there has been a social media surge in the past year. The recent Digital 2021 [...]
Three crucial phases to personalise during your members’ online experience
Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the [...]
MemberWise Digital Excellence (2021-22) Report – our thoughts
MemberWise published its Digital Excellence (2021/22) Report last week. The report, the fourth published, provides an insight into the state of [...]
Why summer 2021 is a summer of opportunity for the membership sector
The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to [...]
It’s time to level up your membership organisation
Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital [...]
Planning, Selecting & Implementing Marketing Technology: A Guide for Membership Bodies
One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations [...]
Could hybrid events dominate your calendar?
Hybrid events are quite simply a mix between traditional, in person events and digital events. Bringing the benefits of [...]
Partner up and grow non subscription revenues
UK membership organisations could generate sizeable revenues and provide a service their members value through partnerships with the hospitality [...]
Leading Your Membership Body
This is the last instalment of our three-part series looking at the findings from our recent report leading through [...]
The one thing NOT to miss from your digital vision
The last twelve months saw many professional bodies’ attentions shift from growth to survival. With the end of the [...]
Digital Excellence 2021 – Tech Fast Forward (Official Results Launch) – Your Invitation
The Membership and Association Sector has remained resilient over the past year as our members have needed us like [...]
Harnessing the Power of the Generations
There are currently five generations in the adult population: Traditionalists (born 1927 to 1946), Baby Boomers (born 1946 to [...]
Boosting Acquisition and Retention with Member Personas
How do you decide what content goes into your marketing material? How do you choose what to write in [...]
Leading through the pandemic report findings – the good and the bad
In our previous article - Leading through the pandemic – how leaders of membership organisations have met the challenge, we introduced you [...]
Are you taking unnecessary risk with your digital project rollout?
Balancing risk vs results is always a challenge but are you taking unnecessary risks when adopting new digital systems/processes? [...]
The two stages you should never skip when undertaking any digital transformation project
The last 12 months have been a challenging time for the economy with the focus of most professional bodies [...]
Introducing MemberWise Ambassador (Governance), Simon Edwards, Director of External Engagement & Governance, The IET
Introducing MemberWise Ambassador (Governance), Simon Edwards (Director of External Engagement and Governance), The Institution of Engineering and Technology (The [...]
These seven new membership comms trends are here to stay
This year 186 membership organisations took part in Think’s Re:member research, making it the largest deep-dive into membership organisations’ [...]
Leading through the pandemic – how leaders of membership organisations have met the challenge
In this pandemic year, the private and the public, the personal and the impersonal have been collided, liberated, and [...]
Using Technology to Improve Member Engagement
The MemberWise Digital Excellence 2019 Survey found that members’ key goal was increasing member engagement – for the third [...]
Achieving the New Net Zero Normal – A Starter Guide for Membership Bodies
More and more, organisations are recognising that by placing sustainability at the heart of cost management and procurement solutions, [...]
Silverbear announced as Official MemberWise Network Partner (2021)
We’re pleased to announce that Silverbear has been recognised by the MemberWise Network for our year-round commitment [...]
Trillium Announced as Official MemberWise Network Partner (2021)
We’re pleased to announce that Trillium has been recognised by the MemberWise Network for their year-round commitment [...]
A Guide to Digital Transformation
Digital technology continues to transform the way that membership organisations operate and deliver value to their members. It can [...]
RD Mobile Announced as Official MemberWise Network Partner (2021)
We’re pleased to announce that RD Mobile has been recognised by the MemberWise Network for our year-round [...]
We need to better personalise Member Experience – Will a new CRM help?
Ok, you need a CRM, excellent, but who, what, how, when? Let's go into a bit of detail on [...]
Pixl8 Group Announced as Official MemberWise network Partner
We’re pleased to announce that the Pixl8 Group has been recognised by the MemberWise Network for their [...]
Certified Membership Professional (CMP) – The Road to Professional Recognition
Between 18th January and 26th Febuary the MemberWise Network conducted a public consultation on the formalisation of membership related [...]
ASI announced as Official Network Partner (2021)
We’re pleased to announce that Advanced Solutions International (ASI) has been recognised by the MemberWise Network for [...]
The MemberWise Webcast
Join us on Tuesday mornings LIVE @ 11am for something a little bit different. The [...]
Cantarus announced as Official MemberWise Network Partner
We’re pleased to announce that Cantarus has been recognised by the MemberWise Network for our year-round commitment [...]
Latcham announced as First Official Network Partner (2021)
We’re pleased to announce that Latcham has been recognised by the MemberWise Network for their year-round commitment [...]
Ecommerce for Associations: Rethinking Your Online Approach
As an association, optimising your ecommerce experience (or starting one for that matter) can feel like a daunting, near [...]
Fundamentals of a successful membership focused website
In today’s digital world, associations have acknowledged the importance of connecting with their members online. Extending your organisation’s reach [...]
Website strategies to support member retention
Member retention is more than just passively keeping members on your books. It is about closing the ‘Value Gap’ [...]
Introducing MemberWise Ambassador (Digital Transformation) – Daniel Bailey, Head of Marketing and Digital Transformation, ECA
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. [...]
If you always do what you’ve always done…
Henry Ford famously said ‘If you always do what you’ve always done, you’ll always get what you’ve always got’. [...]
Thinking of Moving to the Cloud? Grants and Discounts For Not-for-Profit on Microsoft Azure and Modern Workplace
With the end of 2020, one lesson we all learnt was to expect the unexpected and then plan for [...]
Covid-19: How Tech has kept Associations driving forward
The associations we work with have shared their frustrations with this certain aspect of their organisation. What problems have [...]
Can Membership and Subscription work together?
Many are currently re-evaluating their business or organisation's offering and assessing its value to its members and subscribers in [...]
Introducing our Ambassador (Leadership), Richard Lambert (CEO of National Hair and Beauty Federation, NHBF)
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. [...]
The effect of the pandemic on Membership: How associations are putting their trust in technology
In November 2020 Cloud9 Insight conducted a survey with the MemberWise Network. A total of 36 organisations participated and the [...]
A New Approach To Digital Fundraising For Membership Bodies (Gatherwell)
Pandemic restrictions have created a world where we’re all more digitally reliant. The time is ripe for membership bodies [...]
Membership OnTrack – New Member Acquisition On-Demand Preview
In December 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We [...]
Nurturing new members
It is common for a great deal of attention to be given to member acquisition and retention strategies, whilst [...]
The benefits of being a member of a Professional Body – Answering the Why Join/Renew? Question
The MemberWise Network estimates there are over 800 professional bodies in the UK and they represent over 25 million [...]
The Top 5 Membership Body Recruitment Game Changers
The pandemic has led all leaders to reflect, and none more so than those within the membership organisations and [...]
Our Three Predicted Digital Trends for 2021
The digital landscape has shifted massively over the past 12 months, and in ways that we hadn’t expected. The [...]
Member acquisition starts with ‘why’
‘People don’t buy WHAT you do, they buy WHY you do it.’ (Simon Sinek) If you’ve never come across [...]
Change management – 7 steps to avoid project failure
As you’d expect change doesn’t come easy to any organisation. If you are planning on implementing a new CRM [...]
Member Engagement Month
In November 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We [...]
Influence 100 Financial Benchmarking Report 2020/21
This is the first ever report that builds a clear picture on the financial resilience, sustainability and emerging trends [...]
How to generate an income for your membership organisation during a pandemic
As we approach 2021 the devastating impact of the Coronavirus pandemic continues to be felt by membership organisations around [...]
What’s the best format for learning in a post Covid-19 world?
Trying to structure and plan any type of learning support programme can be a daunting prospect (especially if you [...]
MemberWise Mentoring Programme Goes from Strength to Strength
In June MemberWise launched the first ever formalised mentoring programme for Membership and Association Professionals. The [...]
NEW – The Influence 100 Financial Benchmarking Report 2020/21
Official Launch Event (2pm / Tuesday 1st December) This is the first ever report that [...]
Membership OnTrack – Member Value Focused On Demand Sessions
In October 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We [...]
Maintaining a membership website: your 7 key tasks
Your membership platform is a living, breathing ecosystem. Just like a physical store needs maintenance; so does your digital [...]
Creative Membership Marketing Campaigns: 8-step guide for membership organisations
If you work in an advertising, marketing or design agency, creativity is part of the job. But what if [...]
Building Stronger Member Relationships via CRM
Nearly 60% of organisations increased their IT spending in 2020 and this move is set to continue. This kind [...]
Why professional development will be the key to retaining members in 2021
This current period of economic uncertainty is something that we could never have predicted a year ago, with membership [...]
Full Member View With Business Intelligence
Are you able to monitor your membership behaviour and business performance whenever you choose or do you have to [...]
20/20 Vision for Member Engagement
2020 has brought many things into sharp focus for many people. Whilst 2020 may have been the year of [...]
Ultimate Guide to Retaining More Members
We're pleased to announce the launch of The Ultimate Guide to Retaining More Members – a practical educational guide [...]
The Information Commissioner’s Least Favourite Airline
So you’ll likely first be wondering what British Airways (BA) have in common with membership. Can there be a [...]
Turn up the value volume
How do you ensure that your members are getting most value from their relationship with you? We explore some [...]
Comparing WordPress, Umbraco and Drupal as CMS platforms for Membership Organisations
The clash of three big players in the Content Management System (CMS) world. We pit WordPress, Umbraco and Drupal [...]
Recruitment Trends Since COVID-19 Outbreak
As a membership organisation, your members will look to you more so than ever during these challenging times. With [...]
Digital Trends 2021 – Users at the Centre
At the beginning of 2020, we’d never have predicted the total overhaul of working and living that the year [...]
Choosing a CMS: Think Outcomes Before Technology
More than ever, membership organisations are realising the importance of having a solid online presence that drives and [...]
Introducing MemberWise Ambassador (People & Volunteering), Annette Woolman (Coeliac UK)
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. [...]
Data Protection Compliance During COVID-19 – What Membership Bodies Need to Know
In a world where members expect self-service, optimised online journeys, interactive and personalised experiences, it’s clear why increased member [...]
Learn how you can speed up your renewals process and create an increased level of member engagement
In this blog MemberWise Recognised Supplier, Synergy, look at how the print and digital channels work in harmony to [...]
550 Register for MemberWise Virtual Programme in just 2 weeks
The past six months have proved challenging for the membership sector with membership organisations seeing on average -20% to [...]
How a Career Centre can help young members see the value in their membership
Chances are, you probably started off the year with a comprehensive plan to fuel growth for your association. Then [...]
Embracing Digital
The digital landscape has shifted massively over the last few years, and technical capabilities and member expectations have changed [...]
Introducing MemberWise Ambassador (Online Community), Sarah Alder
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular [...]
Adjusting for Gen Z
Generation Z is fast approaching a series of defining eras within their professional journey. Hot on the heels of [...]
Introducing MemberWise Ambassador (Member Engagement/Retention), David D’Souza, Membership Director, CIPD
This week we introduce MemberWise Ambassador (Member Engagement / Retention), David D’Souza, Membership Director at the Chartered Institute of [...]
5 Insightful Social Media Metrics and How Your Membership Organisation Should Use Them
Like many sectors, the world of membership organisations has adopted social media as one of their primary tools in [...]
Checklist: is your digital strategy ready for another lockdown?
How many activities did your membership organisation cancel during this spring’s lockdown? How much income fell away? How much [...]
Do you know your Members’ Personas?
Persona: ‘the aspect of someone's character that is presented to or perceived by others’ A membership organisation is all [...]
COVID 19 and the membership sector – What have we learned six months on?
We are fast approaching six months since the UK government placed the country in a lockdown to slow the [...]
Recognised Suppliers Rewarded for Recommending a Colleague
(An Article for MemberWise Recognised Suppliers) As a MemberWise Recognised Supplier, you will be aware of the benefits [...]
Introducing MemberWise Ambassador (Member Value), Emma Day, The British Horse Society
This week we introduce our new MemberWise Ambassador (Member Value), Emma Day, Membership Director at The British Horse Society. [...]
Introducing New Ambassador (New Member Acquisition) – Ian Oxley, Head of Membership Recruitment, The National Trust
Over the coming weeks we will continue to announce our new MemberWise Ambassadors who will champion their particular area [...]
Introducing our Ambassador (Member Data), Lisa Goldsmith (Head of IT and Digital, CILIP)
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. [...]
3 steps to manage membership renewals after COVID-19
In MemberWise’s June poll on existing member retention during COVID-19, we saw how different organisations have been impacted by [...]
How can membership organisations harness the power of messaging?
Video conferencing, messaging and workflow collaboration technology has exploded. This accelerated digital transformation of operations and communications is certainly [...]
50,000 Supplier Searches Made in Just One Year
This year 50,000 supplier searches were made on our dedicated MemberWise Recognised Supplier Directory – a resource that has [...]
8 Virtual Event Sponsorship Opportunities You Should Consider
While most of the member events in 2020 pivot to virtual, so are the sponsorship activations. Here are some [...]
The psychology of belonging: lessons for professional membership organisations
Tens of thousands of years ago, being part of a group was a simple matter of survival: if you [...]
7 Steps to Customer Relationship Management Procurement and Selection Success
Tendering for a new Customer Relationship Management (CRM) or Content Management System (CMS) doesn’t have to be a complicated [...]
Is your Content Management System (Nearly) Headless?
Talking to Membership Organisations about their digital landscapes, there is a common thread around content management, manual processes, duplication [...]
Top 5 Skills For Being A Great Association Manager
In the current climate with Covid-19 it is more important than ever to be an effective manager. There are [...]
10 Steps to Online Community Success
All of us are missing all of us. Events cancelled, restaurants and pubs closed, family members unseen for months [...]
Embracing the Changes Technology Can Offer Membership Bodies
The world has changed… And I don’t think it’ll ever go back to exactly the way it was before [...]
Nine Actions to Drive Member Retention
Last year’s Memberwise Digital Excellence survey reported that the retention of members was one of the three most important [...]
Marketing contra deals and the membership sector
Businesses across the United Kingdom will be looking for ways to enhance and maximise their marketing spend in exchange [...]
Register for our Free Virtual Summer School (The Ultimate Guide to Retaining More Members)
We are pleased to announce the launch of our first virtual Summer School: a series of online tutorials that [...]
Successful Direct Mail for Membership Organisations After Lockdown
The months of uncertainty surrounding when the economy might ramp up have undoubtedly been difficult. We have all been [...]
Online qualitative research can prove just as dynamic
Research into member needs during the health crisis doesn’t need to stop – in fact we may need it [...]
MemberWise Launches Exciting New Mentoring Programme – Call for Mentor Expressions of Interest
What is Mentoring? Mentoring describes a relationship between two people that develops as a way [...]
MemberWise Ambassador Programme Expanded – Express an interest!
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This [...]
How can arts and heritage organisations go from giving, to asking?
In case you haven’t noticed, the world’s turned upside down. Across the membership sector, the ‘new normal’ is forcing [...]
The value of CPD and learning has never been greater – Part 2
In Part 1, we talked about the need for membership organisations to work harder and faster to demonstrate their relevance [...]
How to create engaging digital learning experiences that increase member value
Learning your way into a new future: A guide on why and how to create a digital learning platform [...]
Open for Business – Royal Mail COVID-19 Mailing Incentives
The Royal Mail Covid-19 Open for Business Incentive is designed to help businesses and charities impacted by COVID-19 social [...]
Facebook 2020 Update and the Membership Sector
Facebook has announced a new update and is starting to roll out features to help users and businesses better [...]
The value of CPD and learning has never been greater – Part 1
For membership organisations, the COVID-19 pandemic has placed member retention under the spotlight more than ever. Membership organisations need [...]
6 Steps to Improving Your Members’ Online Experience – Part 2
In Part 1 we discussed the importance of making sure your members can get to the information they need [...]
6 Steps to Improving Your Members’ Online Experience – Part 1
With the latest lockdown measures due to Covid-19, you may have seen an increase in visits to your website? [...]
Preparing for life after lockdown – 10 Membership Focused Top Tips
Following last night’s Government announcement of the new five-level COVID Alert System, and varying approaches in the devolved nations, [...]
Is it time to rethink how we provide value to our Members online?
Until the end of February ,Member Engagement was the Membership and Association Sector’s key goal for 2020 (and had [...]
Tips to get ahead ready for the recovery
We here at membershipbespoke are beginning to notice some encouraging green shoots of recovery in recruitment for membership organisations. [...]
Furloughing Whilst Maintaining ‘Business as Usual’ Membership Services. This Needs to Stop.
I have identified a worrying trend that is developing within organisations that have decided to furlough staff via the [...]
Change demands management…Emergency or Planned
Organisations often slip up as they become reactive, rather than proactive and make it up as they go along. [...]
The power of ‘blended learning’ for professional development
In response to rapidly changing teaching, learning and assessment needs during the COVID-19 pandemic, membership organisations, awarding bodies, educational [...]
Recruitment Isn’t Going Away: Making the Most of Your Job Board
The Membership and Association sector is currently seeing a large number of professionals furloughed, particularly those conducting administrative and [...]
Protecting revenue and retaining members in challenging times
Retention is consistently rated as a top 3 goal for most Member Organisations* but is under pressure in these [...]
‘I’ve got 99 problems… (but my tech ain’t one)’
Problems, we’ve all got them; some we work around, some we ignore and hope will go away and some [...]
Supporting Professional Development from lockdown
For all of us, life as we know it has changed beyond all recognition in a matter of days [...]
The NAS – staying relevant after 100 years
Last year the NAS (National Association of Shopfitters and Interior Contractors) celebrated its centenary, with a fantastic year full [...]
Make the rapid digital changes today work for you now and into the future
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As social distancing and working from home extends, digital interaction becomes [...]
MemberWise Launches dedicated Coronavirus Hub
Due to the current Coronavirus situation we have compiled a comprehensive programme of help and support to optimise [...]
Why Membership Value is Paramount Now
By Guest Blogger: Emma Burley, Marketing Director CJ Association Management For the first time since 2016, member value has [...]
8 Strategies Professional Membership Organisations Should Consider to Recoup Event Revenue Through the Pandemic
By Guest Blogger: Kim Smith, Marketing Executive Protech The COVID-19 pandemic is very likely to be having an impact on [...]
5 Tips for Staying Productive When Working from Home
By Guest Blogger: Tabby Duff, Digital Marketing Executive Cantarus With the latest government information surrounding COVID-19, more and more organisations are [...]
Annual General Meetings & Coronavirus – Suggested Approaches
During the current challenging period it is important for us to deliver effective governance. An important topic is [...]
The future of delivering careers services to members….
By Guest Blogger: Matt Craven, Managing Director The CV & Interview Advisors I recently wrote an article on What career [...]
CPD & Coronavirus: A suggested approach for Professional Bodies
The current Coronavirus situation is causing worldwide disruption which has put normality on hold. Many professional bodies, particularly those which [...]
Connecting with members during the COVID-19 outbreak
By Guest Blogger: Emma Burley, Marketing Director CJ Association Management It's no secret we're in the midst of tough [...]
MEMX2020 Update: Conference to be moved to 8th October 2020
With less than two months to go until MEMX2020, and the escalating situation with the coronavirus, we [...]
The one recruitment method that really works – and it can boost retention too…
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising The results from last month’s MemberWise quick poll showed that almost [...]
Your Membership Organisation and the Coronavirus
In response to the Coronavirus (COVID-19) we have created the following suggested steps that you and your membership body may [...]
5 steps to improve your conversion rate online
By Guest Blogger: Jonathan McLellan, Digital Consultant Pixl8 Conversion Rate Optimisation, or CRO, is the acronym on everyone’s lips right [...]
Top 100 Membership Organisations – An Audit of Engagement Technology
By Guest Blogger: Phillip Law, Head of Insights Your Favourite Story The top 100 Membership organisations (by total membership numbers) [...]
It’s time for Membership brands to regain their purpose!
By Guest Blogger: Max du Bois, Executive Director Spencer du Bois Have Membership organisations and their brands lost sight of [...]
Hire In or Contract Out your Membership Services?
By Guest Blogger: David Lewington, Managing Director Afflinity Hire In Your board has set you the task of growing the [...]
Defining your Technical Approach to Digital Transformation – Customised or Configured?
By Guest Blogger: Andrew Vance, Commercial Director Wattle Undergoing digital transformation is a huge undertaking for any membership organisation. Adaptations [...]
MEMX 2020 – Early Bird Offer Ends (Tuesday 30th June 2020)
Our popular annual membership focused conference will take place on 8th October 2020 at the Novotel [...]
Top tips for selecting the right CRM solution for your organisation
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Having a robust CRM system is key when looking at continued [...]
Segmentation is essential (except for when it isn’t)
By Guest Blogger: Dave Gilmore Head of Communications, NAHT Membership organisations are complex, and one of the most challenging aspects [...]
Helping you to find the right supplier – MemberWise Recognised Supplier programme relaunched
Written by: Richard Gott, MemberWise Network Chair The MemberWise Recognised Supplier programme has been helping leading membership bodies meet [...]
February 2020 Newsletter
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. Join Free Today! This month: [...]
Our next Annual Conference MEMX 2020 on How Membership Changes the World GalleryOur next Annual Conference MEMX 2020 on How Membership Changes the World
MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy, New Member Acquisition/Recruitment
Our next Annual Conference MEMX 2020 on How Membership Changes the World
By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in [...]
MemberWise January 2020 Newsletter
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. Join Free Today! In this issue: [...]
Is ‘Membership’ as a concept is dying out? We think not.
There is a theory that membership as a concept is dying out, to be replaced with purchasing on demand. That [...]
Beginning your digital transformation
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing member engagement and challenges with CRM systems have been stated [...]
Transform digital learning to reach more members
By Guest Blogger: Alan Hiddleston - Manager, Corporate Sales EMEA D2L Not so long ago, membership organisations offering training [...]
MemberWise December 2019 Newsletter
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. Join Free Today! In this issue: [...]
How Innovation & Maturity Is Driving Virtual Events Adoption
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn Events can be delivered in a zillion different ways [...]
Digital or Dead
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Becoming more digitally focused as your members’ demands evolve can be [...]
Best Practice Seminar
By Guest Blogger: Tabby Duff, Digital Marketing Executive Cantarus Digital Transformation is Nonsense and Your Members Don’t Care Last [...]
From Exclusive to Inclusive: Practical advice on digital analytics supporting diversity and inclusion strategy
By Guest Blogger: Rachel Mitchell, Director Your Favourite Story Have you been tasked with your organisation's Diversity and Inclusion initiative? [...]
The End of the Web as We Know It
By Guest Blogger: Russ Magnuson RD Mobile Having worked in technology for over 35 years (and online for 25 [...]
Influence 100 List Launched (4th Quarter) & 20 Official Plaques Awarded
The MemberWise Network is pleased to launch the Influence 100 List (Largest UK Membership Bodies) fourth quarter update (2019). In [...]
Students’ Unions: What can we learn from them?
By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of [...]
Target Sustainability To Grow And Retain Your Membership
By Guest Blogger: Jo Lucas, Business Development Director Advanced Direct Mail Sustainable Mailings Can Still Be Cost-Effective It is increasingly [...]
Budgets are tight, but you need to grow
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing member engagement remains the top goal for the third year [...]
The Biggest Challenge for Membership Organisations in 2020: Connecting with Generation Z!
By Guest Blogger: Steve Shiels, Head of Sales and Marketing Protech Who are Generation Z? People born between 1995-2015 are [...]
Cultivating Engaged Members
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising Recently we’ve seen a trend within membership organisations, not simply to increase [...]
Making Corporate Membership Personal
By Guest Blogger: Melissa Wiggins, Head of Client Strategy NetXtra With increasing member engagement still being one of the [...]
A Royal Charter: A Unique Opportunity to Outwardly Display You Are ‘Gold Standard’
- By Richard Gott - Membership Sector Influencer & Thought Leader Since Royal Charters were first granted in 1231 [...]
MemberWise Newsletter (October 2019) – The Tech Edition
Members of the MemberWise Network automatically [...]
If You’re Not Mobile, You’re Standing Still
By Guest Blogger: Katie Atkinson, President Results Direct & RD Mobile Mobile apps are a game-changer for member associations [...]
Digital Leaders within Membership: The Inside Story
In the lead up to this year’s national membership focused digital conference, Digital Excellence 2019, we interview a selection [...]
Typography and Imagery Made Simple for Membership Marketers
By Guest Blogger: Luke Holderness, Creative Director Pixl8 Writers provide copy, designers ‘style it up’. Why not mix up these [...]
MemberWise Newsletter (September) Out Now! #DigitalX2019 Early Bird Ends Friday!
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. In this month's Issue: – End of Early [...]
Your Organisation and its Digital Future
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital The world has changed so rapidly, member’s digital expectations are growing [...]
Membership Needs More Diversity!
By Guest Blogger: Vicky Garratt, Marketing and Communications Manager Your Favourite Story Diversity & Inclusion (D&I) has been a hot [...]
The Pros and Cons of a Membership App
By Guest Blogger: Tom Walters, Principal Consultant Cantarus According to the 2019 Digital Excellence survey summary report, and a panel [...]
Want content that really connects with members? First off, you need to fire Will…
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising We are told time and again that content is king in all [...]
Stop the Vanity insanity! How to select KPIs for your digital analytics reporting
By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest [...]
MemberWise Newsletter (August) is out now!
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. It contains: – The latest network activity – [...]
Private Members’ Clubs: What can we learn from them?
By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of [...]
Recruit Your Membership Superhero Now & Rocket Power 4th Quarter Results
The summer months have traditionally provided membership bodies with ‘time out’ to plan/prepare for member focused activity taking place in [...]
3 Tips For Increasing Non-Subscription Revenues Through eLearning Sponsorship
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn According to Memberwise Research, increasing non-subscription revenues is the [...]
Membership: Outsourcing for growth and success
By Guest Blogger: Luke Todd, Partnership Manager Bottomline It’s late into the evening, and your phone has sounded a notification [...]
Our Membership Priorities & Avoiding Magic Money Trees
We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities [...]
Confused? 146 ways to post your membership mailing: help is at hand
By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail Postage is one of the single biggest costs [...]
Digital Transformation: getting the focus right
By Guest Blogger: Melissa Wiggins, Head of Client Strategy NetXtra The phrase ‘digital transformation’ can mean different things to [...]
100% (Plastic Free) compostable magazine wrapper for the National Trust
We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how [...]
Is your website project a battering ram for change?
By Guest Blogger: Alex Price, Founder & MD 93digital Your marketing team stands before a large and imposing reinforced gate, [...]
Sports Bodies: What can we learn from them?
By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – [...]
MemberWise Newsletter (July) Out Now!
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. It contains: - The latest network activity - [...]
Chambers of Commerce: What can we learn from them?
By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over [...]
Are you ready for the next generation of members?
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing your revenue and attracting new members is top priority but [...]
Reflecting on YHA Journey to Simplified Membership Success
Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the [...]
HMRC List 3: Potential Tax Relief of Up to 40% for Your Members
In this article we provide a guidance not on how professional membership bodies can enable members to gain up [...]
MemberWise Newsletter (June) Out Now!
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. It contains: - The latest network activity - [...]
Membership Role Job Description Templates
The MemberWise Network has published a comprehensive suite of job description templates to help membership organisations and associations better [...]
Where to start, revenue or member engagement?
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Your objectives are to grow the organisation’s revenue, diversify from existing [...]
Membership Body Manifestos & Priorities: We need to get these sorted. Now!
Richard Gott Membership Sector Influencer & Thought Leader Following the UK General Election being announced on Wednesday 22nd [...]
MemberWise Newsletter (May) Out Now!
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. It contains: - The latest network activity - [...]
Rising Above the Online Noise: when the telephone beats email hands-down
By Guest Blogger: Amanda Gilmer, Managing Director Chord UK Sending email is quick, cheap and easy. But communicating using [...]
Websites shouldn’t play second fiddle to CRM
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital CRM discussions have always led the way in conversations related to [...]
Building a member focused app in-house or outsource? Pros and cons
By Guest Blogger: Graham Duffill, CEO Page Lizard So, your membership organisation needs an app. What are the options available? [...]
Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)
By Guest Blogger: Russ Magnuson RDMobile This is Part 3 in a series of articles about ensuring success with [...]
How hard is it for Membership Bodies to administer members’ CPD progress?
By Guest Blogger: Russell Ward Co-Founder of Meta Capability This article is a continuation from Part 1 published on the [...]
Introducing The CPD Intelligence Community
We’re pleased to announce the launch of an exciting new (pilot) online community for CPD/learning professionals working within membership organisations [...]
We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I [...]
What do great career resources for members look like?
By Guest Blogger: Matt Craven, Managing Director The CV & Interview Advisors Members of professional bodies are almost always ‘career-minded’ [...]
Data Empowers Member Focused Decision Making
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As we know increasing member engagement and potential revenue is what [...]
We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I [...]
Bringing Technology to Annual Meetings for Membership Bodies and Associations
By Guest Blogger: Peter Fowler, Managing Director, UK Lumi The annual meeting is a crucial part of any organisation’s [...]
10 tips for membership renewals
By Guest Blogger: Ross Poulton, CRM Consultant Upbeat by Professional Advantage Subscription payments are the lifeblood of any membership organisation. [...]
How hard is it for Membership Organisations to administer members’ CPD progress Part 1?
By Guest Blogger: Russell Ward Co-Founder of Meta Capability Part 1 of 2 articles. According to MemberWise’s estimations (and they [...]
How We Change Membership Focused Conference Perceptions, Expectations & Experiences
Written by: Richard Gott, MemberWise Network Chair It’s very easy for me to say to you: ‘come to our [...]
Political Parties: What can we learn from them?
By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its [...]
Key things to consider for the last mile of your CRM/CMS project
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital During the last few articles we have covered the importance of [...]
Are you making a fully informed choice?
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital In the last two blogs we have discussed the importance of [...]
Member engagement? You’re doing it wrong
By Guest Blogger: Julia Nielsen, Account Manager Guild Having immersed myself in the environment, culture, and understanding of professional membership [...]
Getting Your Membership Career Sorted
By Kerrie Fuller Associate Director of Engagement MemberWise Network January is a great time to create your goals for the [...]
The 100 Largest UK Membership Bodies (INFLUENCE 100 LIST)
- By Richard Gott / MemberWise Network Founder & Chair- Membership Sector Influencer & Thought LeaderThe MemberWise Network represents over [...]
Managing the tender process…Plan, Plan, Plan
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Leading on from our last article, Replacing your CRM/CMS – steps [...]
Royal Mail Price Increases Do Not Have To Mean Fewer Mailings
By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail Royal Mail prices increases come into effect on [...]
Net Promoter Score: A Defence (well, sort of)
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Back in October I [...]
Why you need to offer your members career development opportunities with digital learning
By Guest Blogger: Tracy Capaldi-Drewett, Group Commercial Director MicroLearn The business ecosystem is more volatile than ever with increased competition, [...]
Replacing your CRM/CMS? Steps for success
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital You know you need to modernise your CRM system and your [...]
Free Resource: Suite of Member Facing Job Description Templates
It is critical for membership organisations and associations to attract the right candidates for new and existing member facing roles. [...]
Using artificial intelligence to retain members
By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership [...]
If you need to add value, add print
By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. [...]
Making Your Mobile Event App a Success Part 2: Preparing and Planning
By Guest Blogger: Russ Magnuson Results Direct Mobile This is Part 2 in a series of articles about ensuring [...]
What does the future hold for membership cards?
By Guest Blogger: Garry Ford, Account Director Latcham Direct Over the past two years, we have seen a shift from [...]
What can AI do for Membership organisations?
By Guest Blogger: Naresh Raj, Client Development Manager Smartimpact With Digital Excellence 2018 just around the corner, we thought it [...]
Why this is Your Year to Level Up With Association Learning Management Software (LMS)
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn For the majority associations, learning programs contribute to nearly [...]
Modernisation across the generational gap
By Guest Blogger: Matilda Strachan, Account Manager Guild Guild recently conducted research with 33 professional membership organisations in an [...]
Making Your Mobile Event App a Success
By Guest Blogger: Russ Magnuson Results Direct Mobile In this series of articles, I’ll explore all aspects of ensuring [...]
Introducing the UK’s 10 Largest Professional Bodies
Each year as part of the Influence 100 List of the largest and most influential membership bodies in the [...]
Member Value Mismatch: Making Sure Membership is Worth the Cost Part 2
By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The [...]
Why engaging today’s youth will secure tomorrow’s membership
By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built [...]
Member Value Mismatch: Making Sure Membership is Worth the Cost Part 1
By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The [...]
Member Value (#MV2025): 22 reasons why we’ve not focused on it until now
Author: Richard Gott, MemberWise Network Founder & Chair The current membership climate is challenging and many organisations are [...]
You’re spending your time preparing for your annual conference, but do you pay enough attention to repurposing content?
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn We all agree, it takes a lot to deliver [...]
Changes to the Law on Trustee Disqualifications: Action Needed Now!
Guest Blogger: Susie Kay (The Professionalism Group & MemberWise Ambassador (Governance) Another important deadline is imminent. Changes to the law [...]
Deliver real value to your members: understand why they joined
By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver [...]
GDPR: Life After the 25th of May
By Guest Blogger: Janine Chasmer, MemberWise Ambassador (Digital Tranformation) So, you’ve mapped out a personal data inventory, you’ve raised GDPR [...]
Top Tips For Engaging Members & Managing Elections
By Guest Blogger: Alex Lonie Electoral Reform Services As leaders of membership organisations, you are focused on growing your membership [...]
Member Engagement and Value: The Discovery of a Mismatch
Author: Richard Gott, MemberWise Network Founder & Chair In 2017, the UK membership and association sector rated member engagement [...]
How moving membership renewal online makes membership management easy
By Guest Blogger Laura Button, Marketing Account Manager Spindogs Digital membership renewal makes life easier for associations and [...]
The True Value of Members to Membership Organisations and Associations
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network The MemberWise Network is focusing on the critical [...]
Introducing the Member Value 2025 Project
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network I am pleased to announce the launch of [...]
Top Tips for member organisations’ marketing Part 2
By Guest Blogger: Richard Broughton, Director The MTM Agency Welcome back to our rundown of top tips for tackling [...]
Membership bodies are sitting on a digital gold mine
By Guest Blogger: Russell Ward Co-Founder of Meta Capability Membership bodies are sitting on a digital gold mine, their Professional [...]
The MTM Agency’s Top Tips for member organisations’ marketing Part 1
By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many [...]
Membership Data: the key to unlocking better member engagement
By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging [...]
Rabbit Holes and Deadlines
By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group Working with several new clients over the last couple of [...]
Networking Value in a Nutshell: The Governance Surgery
By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group With only a few weeks to go before this year’s [...]
Member Value: Understand what matters to your members, not what you think matters to them
By Guest Blogger: Jenny Parsons, COO ProTech According to membership professionals surveyed for the MemberWise Digital Excellence (2017/18) - [...]
5 Practical Steps to Make Sure You Don’t Become the Next Headline Story
Author: Susie Kay Organisation: The Professionalism Group Role: Governance Ambassador As a member of the Institute of Directors, [...]
Ever Wondered What your Members are Really Thinking? Quantifying the CIPD Brand
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members [...]
Member Engagement: Personalisation is the Key
By Guest Blogger: Jenny Parsons, COO ProTech Wouldn’t it be great if increasing member engagement had dropped off the [...]
There’s a new Sheriff in town (or is there?)
By Guest Blogger: Paul Dawson-Hart, Member360 It should come as no surprise that as with all things GDPR there’s a [...]
How to distribute your annual conference content like Hollywood
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn You are looking to attract as many members [...]
MemberWise Accredited as Provider of Training Excellence
The MemberWise Network is delighted to announce that it has obtained the Provider of Training Excellence (PTE) accreditation awarded by [...]
4 ways for member organisations to streamline their cash flow
By Guest Blogger: Paula Downey Jones, Chief Financial Officer SmartDebit Late payments are a popular topic nowadays, with businesses, [...]