MemberWise Blog2018-05-08T17:22:55+00:00

Welcome to the MemberWise Blog! A collaborative project that provides innovative membership organisation and association-specific articles from membership and association professionals, influencers, thought-leaders and solution providers. The Blog is a great place to pick up handy tips to improve member recruitment, retention, value, engagement and growth!

Using artificial intelligence to retain members

Tuesday, 20 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership [...]

If you need to add value in 2019, add print

Thursday, 15 November, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. [...]

MemberWise Digital Excellence 2018: Digital Hacks

Tuesday, 13 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Edward Kay Tall Projects   Digital Excellence is the digitally-focused membership conference from the MemberWise network. This [...]

Making Your Mobile Event App a Success – Part 2: Preparing and Planning (Before Your Event)

Friday, 9 November, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 2 in a series of articles about ensuring [...]

Taking a Look at Future Membership Tech – Digital Excellence 2018

Tuesday, 6 November, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Sarah Alder, Digital Marketing Professional Cranmore Digital   It was great to meet so many MemberWise members [...]

Data Migration? A great opportunity for you and your members

Thursday, 25 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Oliver Rad, Account Manager Experian   Traditionally the idea of moving data from a source system to [...]

What can AI do for Membership organisations?

Wednesday, 24 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Naresh Raj, Client Development Manager Smartimpact With Digital Excellence 2018 just around the corner, we thought it [...]

Why 2019 is Your Year to Level Up With Association Learning Management Software (LMS)

Tuesday, 23 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn For the majority associations, learning programs contribute to nearly [...]

100% (Plastic Free) compostable magazine wrapper for the National Trust

Wednesday, 17 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how [...]

Are you putting payments at the heart of your membership experience?

Thursday, 11 October, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Greenland Account Executive at GoCardless   We surveyed 500 millennial organisation members about their preferences on [...]

Some members don’t want to be more engaged

Friday, 28 September, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   Retention and renewal: it’s all about engagement, isn’t it?  There have [...]

Modernisation across the generational gap

Thursday, 27 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Matilda Strachan, Account Manager Guild   Guild recently conducted research with 33 professional membership organisations in an [...]

Making Your Mobile Event App a Success

Wednesday, 26 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   In this series of articles, I’ll explore all aspects of ensuring [...]

Confused? – 146 ways to post your membership mailing – help is at hand

Tuesday, 25 September, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Postage is one of the single biggest costs [...]

Memberships in an Era of Digital Transformation

Thursday, 13 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Natalie Eastwood - VP, Subscription Retail & Digital Services, Europe MPP Global Digital transformation might sound like [...]

It’s not just about the tech! Why Digital Excellence 2018 is a must-attend event for all

Wednesday, 5 September, 2018|Categories: Memberwise, MemberWise conference|

  Author: Kerrie Fuller – Associate Director of Engagement at MemberWise     I’m obsessed with member segmentation. It’s fair [...]

The UK Membership Sector: Introducing Our Scale & the 100 Largest Membership Bodies

Wednesday, 5 September, 2018|Categories: Trends|

- By Richard Gott - Membership Sector Influencer & Thought Leader   The MemberWise Network represents over 5,000 professionals employed [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost – Part Two

Tuesday, 28 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The [...]

Strategic Objective #1: Do not lose governance mojo

Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Andrew Chamberlain, Managing Director Consort Strategy   One of my clients has recently lost its governance mojo, [...]

Why engaging today’s youth will secure tomorrow’s membership

Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost – Part One

Tuesday, 21 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The [...]

Member Value (#MV2025) – 22 reasons why we’ve not focused on it until now!

Thursday, 2 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value|

  Author: Richard Gott, MemberWise Network Founder & Chair   The current membership climate is challenging and many organisations are [...]

You’re spending almost the entire year on preparing for your annual conference, but do you pay enough attention to repurposing content?

Thursday, 26 July, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn We all agree, it takes a lot to deliver [...]

Changes to the law on Trustee disqualifications – Action needed now!

Tuesday, 24 July, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Susie Kay The Professionalism Group & MemberWise Ambassador (Governance) Another important deadline is imminent.  Changes to the [...]

Deliver real value to your members – understand why they joined

Sunday, 15 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver [...]

Top Tips For Engaging Members & Managing Elections

Tuesday, 10 July, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Alex Lonie Electoral Reform Services As leaders of membership organisations, you are focused on growing your membership [...]

Top tips to optimise your online membership payment pages

Tuesday, 19 June, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Daragh Everett, Client Support Specialist Rapidata Small tweaks to your membership subscription payment pages can lead to [...]

How moving membership renewal online makes membership management easy

Tuesday, 5 June, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger Laura Button, Marketing Account Manager Spindogs     Digital membership renewal makes life easier for associations and [...]

The True Value of Members to Membership Organisations and Associations

Thursday, 24 May, 2018|Categories: Best practice sharing, Member Value|

Author: Richard Gott, Membership Sector Thoght Leader & Chair, MemberWise Network   This year the MemberWIse Network is focusing on [...]

Membership bodies are sitting on a digital gold mine

Wednesday, 2 May, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability Membership bodies are sitting on a digital gold mine, their Professional [...]

The MTM Agency’s Top Tips for member organisations’ marketing – (part 1)

Monday, 30 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many [...]

Membership Data – the key to unlocking better member engagement

Monday, 23 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging [...]

MEMX2018: Networking Value in a Nutshell – the Governance Surgery

Thursday, 29 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   With only a few weeks to go before this [...]

Member Value – Understand what matters to your members – not what you think matters to them!

Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - [...]

5 Practical Steps to make sure you don’t become the next headline story

Monday, 12 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|Tags: , |

  Author: Susie Kay Organisation: The Professionalism Group Role: Governance Ambassador     As a member of the Institute of [...]

Collective licensing for membership organisations: what’s it all about and why should you care?

Thursday, 8 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Anji Clarke, Contracts and Copyright Consultant i-Publishing Consultants Collective licensing enables you to earn money from copying and [...]

Ever wondered what your members are really thinking? Quantifying the CIPD Brand

Tuesday, 6 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members [...]

Member Engagement – Personalisation is the Key

Tuesday, 27 February, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   Wouldn’t it be great if increasing member engagement had dropped off the [...]

ICO asks MemberWise for Membership Sector’s 10 Key GDPR Focused Concerns

Monday, 26 February, 2018|Categories: Memberwise, Survey|Tags: , |

On 25th May the new General Data Protection Regulation (GDPR) will come into effect and in preparation membership organisations and [...]

There’s a new Sheriff in town (or is there)!

Wednesday, 14 February, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Paul Dawson-Hart, Member360 It should come as no surprise that as with all things GDPR there’s a [...]

Where to start with Online Professional Communities

Tuesday, 13 February, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Norman, Community Strategy and Management Consultant i-Publishing Consultants   The Memberwise report ‘Online Engagement by Membership [...]

How to distribute your annual conference content like Hollywood?

Wednesday, 7 February, 2018|Categories: Advice & Tips, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn   You are looking to attract as many members [...]

Member research methods: uncovering HOW and WHY – as well as WHAT members do

Tuesday, 30 January, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications     A full member survey is one way of engaging members [...]

Choosing the right Content Management System for your Membership Organisation

Thursday, 4 January, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Tim Chalklen Director and Owner at Unified Solutions Choosing the right Content Management System (CMS) for your [...]

Should membership associations trust apps?

Friday, 22 December, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Christian Price - Digital Commercial Director Rhapsody We all know that publisher apps have largely failed to gain [...]

4 ways for member organisations to streamline their cash flow

Monday, 18 December, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Paula Downey Jones, Chief Financial Officer SmartDebit   Late payments are a popular topic nowadays, with businesses, [...]

From a woman in property to a woman of property (Female Leadership in Membership Seminar Review))

Tuesday, 12 December, 2017|Categories: MemberWise seminar|Tags: , |

Guest Blogger: Erin Johnson Communications Officer, Institute of Biomedical Science In this Guest Blog Article Erin reviews the network's recent [...]

7 Steps to getting 700% more membership enquiries

Tuesday, 5 December, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Ned Wells, CEO Zanzi Digital     Recent data from a ‘Think with Google’ study (download the [...]

Technology for Membership Bodies – Joining up the dots…

Friday, 1 December, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Peter Johnson, Technical Director Unified Digital Solutions   During the 20 years of being Technical Director [...]